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Marketing Databases, Market Research, CRM (21)

Featured Discussions
Veerendra

Response rate forecasting

Hi, I have a biweekly campaign data with mailers, responses and R,F,M variables. I would build the model for the response rate forecasting…

Started by VeerendraLatest Reply

Themos Kalafatis

Social Media Analytics : Applications & Pitfalls

Social Media usage is becoming more and more popular. This information -which was never available before- can be analyzed to potentially ex…

Started by Themos KalafatisLatest Reply

DataLLigence

Datasets for SEM and Conjoint Analysis

I have been reading a lot on these two techniques and would like to post something on either one of them or both, on my blog http://datalli…

Started by DataLLigenceLatest Reply

Discussions Replies Latest Activity
vinayak

[finance]What Do You Know About Auto Insurance Auto Theft and Your Car [5704]

1621[finance]What Do You Know About Auto Insurance Auto Theft and Your Car [5704] 1622[finance]Top Rated Auto Insurance Companies in the Un…

Started by vinayak

0 Dec. 16, 2009
Dr Jagadeswar Babu Abburi

Text Mining analysis using sas Enterprise miner software

Text mining is one of the most important key activity in data analysis in the forthcoming feature. SAS Eneterprise Text miner provides a gr…

Started by Dr Jagadeswar Babu Abburi

0 Dec. 4, 2009
Veerendra

Response rate forecasting

Hi, I have a biweekly campaign data with mailers, responses and R,F,M variables. I would build the model for the response rate forecasting…

Started by Veerendra

6 Nov. 25, 2009
Reply by Adelino
Arun

Segmentation for TEST & CONTROL strategies

The TEST & CONTROL strategy is a popular strategy of the Marketing world used to compare sales across different schemes to measure the…

Started by Arun

0 Nov. 25, 2009
Veerendra

Response rate forecasting

Hi, I have a biweekly campaign data with mailers, responses and R,F,M variables. I would build the model for the response rate forecasting…

Started by Veerendra

0 Nov. 14, 2009
Karteek

Clustering similar time series trends

Hello, I am working on a Project on Time Series Data. I need to segment customer who have similar time series trends. Can someone guide me…

Started by Karteek

3 Nov. 1, 2009
Reply by Ralph Winters
Adelino

Adstock

Need finding a simple, straight-forward reference with examples on the calculation of Adstockhelp

Started by Adelino

2 Sep. 11, 2009
Reply by Adelino
Bruce Ratner

What If There Were No Significance Testing?

http://www.geniq.net/res/What-If-There-Were-No-Significance-Testing.html

Started by Bruce Ratner

0 Aug. 19, 2009
Yi-Chun Tsai

Mail Stream Optimization

Hi, Have anybody heard of or have done mail stream optimization? I heard that Fingerhut is doing with with help from IBM and I would love t…

Started by Yi-Chun Tsai

0 Jul. 27, 2009
Edmund Freeman

The Secret Laws of Analytic Projects

For April Fool's Day, I present the Secret Laws of Analytic Projects: The First Certainty Principle: C~ 1/K; Certainty is inversely propor…

Started by Edmund Freeman

8 Jul. 24, 2009
Reply by Alex berry
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