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All Discussions Tagged 'businessanalytics' (3)

Discussions Replies Latest Activity

Analytics, Social Media and the Marketing Mix

Marketing analytics professionals must define a marketing mix before deciding how social media may be used to execute it – or how success m…

Started by Tom Wolfer

0 May 30, 2011

Analytics and Real-Time Marketing Solutions

There is an interesting two-part interview on Tumbleweed Marketing Analytics with Objectifi, a real-time CRM marketing company that helped…

Started by Tom Wolfer

0 May 13, 2011

Analytics and the Return on Blogging (ROB)

It is possible to calculate a return on social media and blogging activity, and the analytics used will very much depend on campaign object…

Started by Tom Wolfer

2 May 4, 2011
Reply by Tom Wolfer

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