Data Intelligence, Business Analytics
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Analytics, Social Media and the Marketing MixMarketing analytics professionals must define a marketing mix before deciding how social media may be used to execute it – or how success m… Started by Tom Wolfer |
0 | May 30, 2011 |
Analytics and Real-Time Marketing SolutionsThere is an interesting two-part interview on Tumbleweed Marketing Analytics with Objectifi, a real-time CRM marketing company that helped… Started by Tom Wolfer |
0 | May 13, 2011 |
Analytics and the Return on Blogging (ROB)It is possible to calculate a return on social media and blogging activity, and the analytics used will very much depend on campaign object… Started by Tom Wolfer |
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May 4, 2011 Reply by Tom Wolfer |
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