Marketing analytics professionals must define a marketing mix before deciding how social media may be used to execute it – or how success measures can be analyzed. Every sound marketing plan includes a well thought-out marketing mix which addresses the following four topics: product, place, promotion, and price. This is the topic of the latest Tumbleweed Marketing Analytics article:

http://tumbleweedmarketinganalytics.com/2011/05/30/analytics-social...