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 October 27, 12 noon CDT (GMT -05:00)The adage, “I know I waste half of my advertising dollars...I just wish I knew which half”, reflects a century-old uncertainty about the effectiveness of marketing instruments. More formally, one could describe this quandary as a domain with an unknown (or ill-understood) structure. While “big data”, especially in the field of marketing, is expected to rapidly yield “actionable business insights,” we need to recognize that there are many steps to traverse to achieve this goal. One crucial element is the formal transition from observational inference to causal inference. In this webinar, Dr. Lionel Jouffe and Stefan Conrady will demonstrate the benefits of employing Bayesian networks as a robust framework to make the leap from observational data to causal reasoning. Register Here.This webinar will cover many details of our recent white paper about Causal Inference and Direct Effects with Bayesian Networks.
Another Successful ACM Data Mining Camp
 With over 500 participants, the 2011 Data Mining Camp turned out to be a highly successful event. The crowds coming to our BayesiaLab stand were at times overwhelming, but they illustrated the ever-growing interest in Bayesian networks. In his introductory talk, Stefan Conrady highlighted the importance of Bayesian networks for making the leap from observational to causal inference. Kudos to the team from the ACM San Francisco Bay Area Professional Chapter for bringing together the brightest minds in data mining from Silicon Valley and beyond!
 We just completed the final BayesiaLab training for the year 2011 in Atlanta with an enthusiastic team of participants from academia and applied science. For 2012, the following seminars are planned:
- February 13-15, Orlando, FL (right before the ASA Conference on Statistical Practice, see below)
- April 18-20, Orange County, CA (right after the INFORMS Conference on Business Analytics & O.R.)
- July 10-12, Toronto, Canada
- October, San Jose, CA (to be held in conjunction with the 2012 Data Mining Camp)
ASA Conference on Statistical Practice
Orlando, Florida – February 16–18, 2012
The program for the inaugural ASA Conference on Statistical Practice is set. Are you a statistical practitioner — including data analysts, researchers, and scientists — engaged in the application of statistics to solve real-world problems on a daily basis? The conference will provide an opportunity to learn about the latest statistical methodologies and best practices in statistical design, analysis, programming, and consulting. Explore the program and register for the meeting and a short course, tutorial or career placement today. BayesiaLab will also have an exhibition stand at this new conference, so please stop by for a demo of the latest software features and new application examples.
In this month's newsletter, we'd like to welcome several highly-innovative companies to our growing BayesiaLab user base:
- BBDO Atlanta, a subsidiary of Omnicom Group
- Booz Allen Hamilton
- InterContinental Hotels Group
- Mu Sigma
BayesiaLab is now in being employed in virtually all industries and in many fields of academia with thousands of individual users around the globe.
 A free 30-day evaluation version of the latest release of BayesiaLab 5.0 Professional Edition is available for immediate download from the Bayesia S.A.S. server: 
This will allow you to experiment with new the features of BayesiaLab 5.0, plus you can try out all the Bayesian network examples explained in our series of white papers. BayesiaLab is a powerful desktop application for knowledge discovery, data mining, analytics, predictive modeling and simulation - all based on the paradigm of Bayesian networks. Read More.
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