When a car is said to have a high accident rate, do we consider the possibility that (maybe) the high rate is due to the fact that people who drive the car in question tend to be bad drivers on average? For instance a car purchased or used typically by young males will be more likely to be considered unsafe - not because the car is intrinsically unsafe (it could actually be the safest car), but because the drivers represent the worst segment of the population, in terms of car accidents.
One way to remove the bias is to check accident rates for drivers switching from an unsafe to a safe car. If the accident rate is lower after switching to a safer car, then maybe the issue is with the car, not with the driver (unless the driver improved its driving skills over time, an effect that could be tested as well).
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