Recently, Environics Analytics - located here in Canada - announced a new database that will allow analytics professionals to segment the social media habits and lifestyles of consumers. You may read part 1 of a recent interview with Environics' Vice President, Practice Leader, Rupen Seoni at the following link:

http://tumbleweedmarketinganalytics.com/2011/03/30/social-media-and...

Part 2 of his interview will be posted in the next few days, and both articles contain links to more information regarding the new database - developed in partnership with a social media research company by the name of Delvinia.

I hope this is of interest to you.