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 Training Schedule Update: Learn What Really Works in Predictive
Analytics. Act now for a space in Dallas starting November 14.
Feature Article: Predictive Analytics & Data Mining: Why Most Projects
Fail & What Really Works, by Eric A. King, President, The Modeling Agency
Article: How to Achieve Far-From-Average Performance with Predictive
Analytics, by Thomas A. "Tony" Rathburn, Senior Consultant, The Modeling
Agency, published byThe Data Warehousing Institute
Announcements
The IE Group Predictive Analytics Innovation Summit
November 3 & 4, Chicago
Fall Symposium to Explore the Business of Sentiment Analysis
Technology November 9, 2011, San Francisco, CA
TDWI World Conference Orlando
The Premier Event for Business Intelligence and Data
Warehousing, October 30 – November 4, 2011, Orlando, FL
Fifth Annual Survey on IT and Business Salary & Skills
by Global Knowledge and Tech Republic, Starting October 17
Information Management’s DM Radio Show Back to Basics – Best
Practices for Data Mining, The Modeling Agency’s Senior Consultant
Dr. Tim Graettinger is Guest on Last Month’s Show |
Learn What Really Works
in Predictive Analytics |
November 14 – 18, 2011: Dallas, TX
December 5 – 9, 2011: Los Angeles, CA
February 6 – 10, 2012: Atlanta, GA |
The Most Advanced Data Mining Series Available
Learn how to leverage highly valuable and impactful prospective insight from within your existing data through The Modeling Agency’s intensive training that holds more than 20 years of experience and innovation.
If you want to learn what really works in predictive modeling, dive straight into The Modeling Agency's Predictive Analytics & Data Mining course series.The series is designed to get you up to speed faster and more effectively than any other program available.
TMA’s course series presents predictive analytics and data mining from two very distinct orientations yet complementary objectives. Each course within the series may be attended independently, or in succession for a comprehensive view of data mining. The tactical "Model Development" course is scheduled first simply as a suggested pathway to view the trees before the forest. The "Strategic Implementation" course methodically steps through a case-driven workshop progression so that participants experience hands-on how to succeed at the project level. Both courses are introductory and aggressive.
Learn in Luxury
And now, you may enjoy staying at luxurious resorts and conference centers at great Group Rates. Imagine the convenience of simply taking an elevator from your resort suite directly to breakfast and the training room. Just check out the surroundings at the Dallas Warwick Melrose for next month’s production. No more driving or shuttling from your hotel to a training center.
Take Home Your Results
Those who register for the "Strategic Implementation" course will download a workshop installation kit ahead of the event to step through hands-on exercises with their own laptops. You will return with your own modeling environment and workshop results from the event.
Registration Incentives
• Early Registration Discount
Register at least 6 weeks before the start date of your selected venue
and choose between 10% off your registration fee or $100 in AMEX
gift cards at the course site for your personal use.
• Very Early Registration Discount
Register at least 10 weeks before the start date of your venue and
choose between 20% off your registration fee selected or $200 in
AMEX gift cards at the course site for your personal use.
• Up to 30% Off for Third and Subsequent Registrants
Bring your friends and colleagues and the third and subsequent
registrants on the same order will receivea 30% reduction on the
individual course fee or 20% off the series pricing. This incentive
does not expire, but may not be combined with any other discount.
Vendor Neutral and Comprehensive
Participants enjoy a balanced, broad and non-promotional presentation of predictive modeling without restriction to a particular tool, method or product. Check the remaining capacity updated daily on the course schedule page. |
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| Series Overview |
| Duration and Fee: |
| 2 Days, 1.2 CEUs |
| $1,495 USD |
| Package Price: |
| $2,995 Full Series |
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| Series Overview |
| Duration and Fee: |
| 3 Days, 1.8 CEUs |
| $1,995 USD |
| Package Price: |
| $2,995 Full Series |
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Courses May Be Delivered At Your Site
Call 888.742.2454 or send an email inquiry to receive a value-based
spreadsheet quotation for training at your site.
Government Buyers
TMA is a CCR and IPP Registered
Veteran-Owned Small Business. |
Predictive Analytics & Data Mining
Why Most Projects Fail & What Really Works
by Eric A. King, President, The Modeling Agency
Abstract
 Contrary to common perceptions, Predictive Analytics and Data Mining (PADM) projects rarely ever fail due to tactical or technical complexity issues. While the underlying science, methodologies and mathematics are indeed quite complex, modern commercial and open-source software does a commendable job of automating the model-building process. It’s now quite easy for general business practitioners who do not have PhD’s in math or advanced training in statistics to quickly create very good predictive models.
Yet, most business practitioners approach PADM with a similar doomed approach. They start by purchasing data mining software, introducing available data, and expecting the model’s results to make sense, be impactful, and be adopted. But they are not to blame. Investing in software and directly applying it to a business function works for the majority of IT and BI projects. Even the majority of self-proclaimed data miners fall victim to the same common pitfalls, as evidenced by implementation surveys and project outcomes.
This survey of more than 750 data miners reveals a fundamental strategic flaw in their PADM project design. When asked "How do you evaluate project success?" more than half the respondents selected a technical or artificial metric of "model performance."
Essentially, these practitioners chose to focus on building technically accurate models… that potentially answer the wrong questions, are not interpretable, not adapted to the operational environment, not reasonably implementable, not understood or appreciated by leadership, and don’t meet organizational metrics that define success or failure. In a business environment, practitioners are not rewarded for technical accuracy, but for business impact.
It’s no wonder then why a corresponding number of projects (again over 50% when adding the first three rows in the illustration below) did not reach completion, could not calculate ROI, or didn’t achieve positive ROI. Next, let’s focus on what really works in PADM…
>> Proceed to Full Article |
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| ARTICLE |
How to Achieve Far-From-Average Performance
with Predictive Analytics
by Thomas A. "Tony" Rathburn, Senior Consultant, The Modeling Agency
published The Data Warehousing Institute: FlashPoint
Abstract
Does anyone really want to be "normal"? When you were growing up, did you daydream about how great your future would be if you could just live your life as "normal"? Another dirty word is average. No one wants an "ordinary" or "average" résumé; we want to stand out, be different. We won’t settle for an "average" data warehouse, either.
In business, we develop and maintain many relationships. We have relationships with our customers, suppliers, and coworkers. We spend a great deal of time collecting information about those relationships, storing it, and analyzing it. We do so in the hope that, through effective analysis, we can discover key data points that will help us develop a strategy to enhance our business performance.
In this article, I’m asking you to consider that there is a basic flaw in the way most business people approach this effort. Many of us tend to treat our business relationships as coming from a single population.…
>> Proceed to TDWI FlashPoint |
| ANNOUNCEMENT |
The IE Group Predictive Analytics Innovation Summit
November 3 & 4, Chicago
The IE Group Predictive Analytics Innovation Summit in Chicago on 3 & 4 November is the ideal opportunity for Predictive Analytics executives to learn, discuss and share new ideas.
The Summit will utilize the knowledge of top-level analytics professionals to explore new developments within the field, concentrating on successful case studies to help delegates learn from real world examples.
Confirmed speakers for the event include:
• Vice President, Audience Development, AT&T
• Chief Data Officer, City of Chicago
• Senior Director, Personalization & Targeting, CBS Interactive
• Global Head of Customer Views & Values, eBay
• Senior Director, Analytics, Expedia
• Director, Agency Development, Google
• Director, Operations Research, McDonald's
All IE Group events are by invitation only, ensuring that the level of discussion and quality of networking is at the highest level.
Register online or contact Daniel at dwatts@theiegroup.com to request an invitation.
>> Proceed to Predictive Analytics Innovation Summit Web Site... |
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Fall Symposium to Explore the Business of Sentiment
Analysis Technology
November 9, 2011, San Francisco, CA
 The Sentiment Analysis Symposiumbridges technology and business in one of the most exciting applications to emerge in recent years: software that discovers business value in opinions and attitudes in social media, news, and enterprise feedback.
Extra: Join us for Practical Sentiment Analysis, an optional half-day tutorial, Tuesday afternoon, November 8, to be taught by Christopher Potts of Stanford University.
>> Learn More About the Sentiment Analysis Technology Symposi... |
TDWI World Conference Orlando
The Premier Event for Business Intelligence and Data Warehousing
October 30 – November 4, 2011, Orlando, FL
Join TDWI in Orlando October 30 to November 4 and learn practical business intelligence and data warehousing knowledge that you can apply immediately. The TDWI World Conference in Chicago brings together leading industry visionaries, including The Modeling Agency, to deliver a unique program of cutting-edge education, best practices, one-on-one consulting, and more.
TDWI Promises to Deliver:
• Six days of courses covering a wide range of BI/DW topics, including
BI essentials, emerging technologies, business analytics,
performance management, and data asset management
(quality, governance, master data management, and integration).
• Keynote presentations from Mark Madsen (Third Nature, Inc.) and
Boris Evelson (Forrester Research, Inc.)
• Vendor exhibitions featuring demonstrations of the latest BI/DW
solutions from leading companies in the field.
• Opportunities to prepare for and complete BI/DW certification
(CBIP) exams.
Join TDWI in Orlando to learn how these technologies are being implemented and the impact they will have as the industry moves forward.
At the conference you will interact with experienced instructors, network with hundreds of peers, and get product information with a minimum of hype and hassle. You will also have the opportunity to see The Modeling Agency’s senior consultant and trainer Thomas A. "Tony" Rathburn present two full day tracks on Predictive Analytics and Data Mining.
>> Learn More About the TDWI World Conference in Orlando <... |
Fifth Annual Survey on IT and Business Salary & Skills
by Global Knowledge and Tech Republic, Starting October 17
TMA Partner Global Knowledge and Tech Republic are conducting their fifth annual survey on IT, Business Intelligence, and Business Salary and Skills.
The study is one of the largest and most comprehensive and covers topics including:
• Determinants of work satisfaction
• Importance of training and professional certification
• General business conditions outlook
• Trending areas of opportunity and concern for 2012
• The scope of the survey includes Business Intelligence
and Predictive Analytics
Survey participants will receive the summary report free of charge. By reserving your place in the survey now, you will receive a link to the survey form when it goes live on October 17th. Your email address will be kept confidential, and not utilized for any other purpose. Please contribute your experience and sentiments. Then review the feedback and trends as reported by peers in your industry and summarized in a professional report.
>> Reserve Your Place in the Survey |
Information Management’s DM Radio Show:
Back to Basics – Best Practices for Data Mining
 The Modeling Agency’s Senior Consultant
Dr. Tim Graettinger is Guest on Last Month’s Show
Who isn't data mining these days? The value generated from this discipline spans the entire range of business needs, from identifying profitable segments, to optimizing pricing, to detecting fraud, to finding the next best offer.
On the August 4 show, Host Eric Kavanagh interviewed guests Dr. Tim Graettinger of The Modeling Agency, Tapan Patel of SAS, Jason Verlen of IBM and Jamie MacLennan of Predixion Software.
>> Register to Download the Recorded Radio Show |
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| The Modeling Agency (TMA) provides training, mentorship and solutions to the data-rich, yet information-poor. More than a hundred highly-recognizable organizations have called upon TMA for strategic direction to establish an internal predictive modeling practice. |
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| The Modeling Agency newsletter provides training schedule updates, informative non-promotional articles authored by seasoned business practitioners across industries, predictive modeling tricks and tips, as well as current data mining industry announcements. Issues are distributed on a monthly to quarterly basis. |
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