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Which statistics measure is more important for marketing or risk models and Why ?

among KS, GINI, Rank ordering etc ;

we usually select KS for marketing models while for risk it is rank ordering

 

Does any body else have more ideas ?

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Permalink Reply by Bhaswati Sengupta on September 23, 2010 at 12:36pm
Thanks a lot for the reply !!
The examples certainly help me to understand .....

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