Data Intelligence, Business Analytics
Do you know what causes Bit.ly (a URL shorterner and traffic reporting tool) to report traffic statistics (on a specific URL) that are 3-4 times higher than they really are? This is happening in very specific circumstances. I've noticed the error when we send a newsletter from our Ning platform (using the Ning email submission tool). It does not happen when using other email blasts (for instance LinkedIn or VerticalResponse), and it does not happen with bit.ly links accessible from a web page (as opposed to a link embedded into an email).
Wondering if bit.ly counts newsletter opens as clicks when using a Ning blast. This would explain the discrepancy. If so, this is more likely to be a Ning issue, automatically generating a clicks to landing pages on each opening, when a user opens the newsletter.