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Attribution Analytics

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Attribution Analytics

How to attribute my marketing success to each of my campaigns? discussing all about attribution analytics, conversion attribution, revenue attribution etc..

Members: 24
Latest Activity: Oct 13, 2013

Discussion Forum

Resources on the web 1 Reply

Started by Huayin Wang. Last reply by Huayin Wang Mar 30, 2009.

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Comment by Huayin Wang on June 28, 2009 at 5:26pm
I am not familiar of this type of analysis; care to provide a reference here?
Comment by Huayin Wang on May 2, 2009 at 10:58am
A Framework For Multicampaign Attribution Measurement
A Framework F...

by John Lovett, February 19, 2009



For Interactive Marketing Professionals

Redefining Attribution In The Social Computing Era
Comparing Channels Using The Block-And-Tackle Methodology
by Emily Riley, March 3, 2009



For Interactive Marketing Professionals

Attribution
Transitioning from the Last-Click Model
by Emily Riley, July 28, 2008



For Interactive Marketing Professionals

Search and Attribution
Maximizing ROI in a Tight Economy
by Evan J. Andrews, November 24, 2008



For Interactive Marketing Professionals

Next-Generation Direct Response
Effectively Managing Attribution
by Emily Riley, May 1, 2007
Comment by Huayin Wang on April 1, 2009 at 1:11pm
just realize that my earlier comments sound a little too harsh for Barry. What I really meant to say is that I do not figure the report template he draw in the blog will actually provide the answer to the problem - although some commentators seem think so.
Comment by Huayin Wang on April 1, 2009 at 9:34am
Barry Parshall from webtrends blog a few weeks ago talked about the right and wrong approaches to attribution analytics. It worth to read, the original post together with the comments -- although I do not see what Barry wrote will lead us anywhere closer to the answer :(
Comment by Huayin Wang on March 30, 2009 at 9:19am
just started a new discussion thread, adding some resources. please help extending the list with things you find interesting ...
Comment by Huayin Wang on March 6, 2009 at 8:28am
Thanks for the link!
there is another article touched on the "3rd generation" attribution analytics First, Last and Equal Attribution - 3 Wrongs Don’t Make It Righ and of course some of mine on micro and macro attribution, the three generations of attribution analytics etc..

I remember seeing one other "3rd gen" related article, but can't remember where to find it now :(
Comment by Huayin Wang on March 5, 2009 at 12:40pm
just wrote another blog post: the three generations of attribution analytics - 9th blog posts in 12 days :)
Comment by Huayin Wang on March 2, 2009 at 5:44pm
sorry, I forgot to put the attribution analytics link in my last comment.
Comment by Huayin Wang on March 2, 2009 at 10:24am
Vlad,
Nice to see you here :) This is a new exciting field especially if we look at it from business practice perspective. I have written some of my thought in my blog and like to get your comments on it. Here's the URL of my blog: http://huayin.wordpress.com/
Comment by Vladimir Lukin on March 2, 2009 at 9:23am
Hi Huayin,

Thank you for inviting me to this group. As a matter of fact, recently I had a meeting with Opera Solutions team (www.operasolutions.com) - they presented a case study of attributing leads from 'unreferred' bucket to other marketing activities - from TV to online to e-mail.
Their particular case was not much persuasive - a quite complicated solution to re-distribute a fixed amount of revenue from "unreferred" bucket to known marketing activities - I was not convinced if it added knowledge or not - it would be hard to compare with other soutions, less time-consuming, or less costly.

Anyway, I am a novice on this subject and I am looking forward to reading on that subject more.
 

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