Attribution Analytics

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Comment by Jan Theodore Galkowski on June 28, 2009 at 4:59pm

Sure, and because of a coincidence, I just discovered a neat conceptual thread for this. The theory of birthday problem can be cast into a form suitable for counting populations, the so-called Schnabel census of population biology. That has been generalized to more modern, convenient techniques, despite the idea being tried by Laplace. Other population counting techniques include German tank problems and their generalization to techniques of maximum spacing estimation. Enough?

Comment by Huayin Wang on June 28, 2009 at 4:26pm

I am not familiar of this type of analysis; care to provide a reference here?

Comment by Jan Theodore Galkowski on June 28, 2009 at 2:55pm

Anyone looked at applying capture-recapture analysis to the problem of estimating Web populations? Hypergeometric models and all that?

Comment by Huayin Wang on May 2, 2009 at 9:58am

A Framework For Multicampaign Attribution Measurement
A Framework For Measurement
by John Lovett, February 19, 2009



For Interactive Marketing Professionals

Redefining Attribution In The Social Computing Era
Comparing Channels Using The Block-And-Tackle Methodology
by Emily Riley, March 3, 2009



For Interactive Marketing Professionals

Attribution
Transitioning from the Last-Click Model
by Emily Riley, July 28, 2008



For Interactive Marketing Professionals

Search and Attribution
Maximizing ROI in a Tight Economy
by Evan J. Andrews, November 24, 2008



For Interactive Marketing Professionals

Next-Generation Direct Response
Effectively Managing Attribution
by Emily Riley, May 1, 2007

Comment by Huayin Wang on April 1, 2009 at 12:11pm

just realize that my earlier comments sound a little too harsh for Barry. What I really meant to say is that I do not figure the report template he draw in the blog will actually provide the answer to the problem - although some commentators seem think so.

Comment by Domenico Tassone on April 1, 2009 at 10:55am

For this in interested in RSS Advertising:
http://twitclicks.com/hmg4

Comment by Huayin Wang on April 1, 2009 at 8:34am

Barry Parshall from webtrends blog a few weeks ago talked about the right and wrong approaches to attribution analytics. It worth to read, the original post together with the comments -- although I do not see what Barry wrote will lead us anywhere closer to the answer :(

Comment by Huayin Wang on March 30, 2009 at 8:19am

just started a new discussion thread, adding some resources. please help extending the list with things you find interesting ...

Comment by Domenico Tassone on March 30, 2009 at 5:46am

Great idea for a group here...I worked on this a bit while at Walmart.com in the Online Media program last year.

Comment by Huayin Wang on March 6, 2009 at 7:28am

Thanks for the link!
there is another article touched on the "3rd generation" attribution analytics First, Last and Equal Attribution - 3 Wrongs Don’t Make It Righ and of course some of mine on micro and macro attribution, the three generations of attribution analytics etc..

I remember seeing one other "3rd gen" related article, but can't remember where to find it now :(

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