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August 30-31, 2012 Disney's Contemporary Resort
Lake Buena Vista, Florida

The Disney Analytics and Optimization Summit 2012 brings together some of the most talented analytical Cast Members within The Walt Disney Company to share best practices and learning in the areas of Measurement, Forecasting, Optimization, and Pricing.  Join Walt Disney Parks and Resorts Revenue Management & Analytics, CRM, Marketing Analytics, Pricing, Forecasting, Decision Science, and Asset Management professionals from all areas of the broader Disney Company as they come together with key Disney Partners and industry experts to:

  • Share best practices and analytical accomplishments
  • Discover practical solutions to complex business problems
  • Analyze emerging trends in forecasting and pricing practices
  • Network with other analytical professionals
  • Learn from the powerful and knowledgeable industry thought leaders
  • Explore new methods of data analytics including social media and other unstructured data sources
  • Participate in sessions specifically focused toward highly contemporary  business issues, such as, Big Data, Social Media, Marketing Measurement, and Data Visulization.

You’ll hear about using advanced mathematical and decision science techniques to assist you in making better business decisions. However, these techniques can never supersede other key business priorities or agendas – and most certainly, they cannot replace the role of the decision makers.

Success lies in the balance and integration of these components, and this Summit will help you focus on integrating advanced decision-making techniques into processes that center on the experience of your customers, clients and Guests. While the specific methods and integration may change from industry to industry, the science and techniques remain the same. We’re confident you’ll see examples of how data-based, analytical decisions work in all areas of business.

Detaila available at http://www.disneynow.com/profile/web/index.cfm?PKWebId=0x31047566f

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