Overview

In this year's predictive analytics seminar, we will examine the broader use of analytics throughout the entire life insurance organization. The financial services industries, including banking, credit cards, investments, and property casualty (P&C) insurance, have been using advanced business analytics and expanded datasets for 10 or more years. In fact, most of these marketplaces have progressed to making data analytics mainstream and integrated into and across most all business operations. The life insurance industry had been one of the hold-outs, but around 2010 the tide appeared to change. From lead topics at many of the major CEO forums to the front page of the Wall Street Journal, the use of analytics in life insurance is moving towards center stage. 2011 became a year of much interest in how predictive analytics may be able to enhance a variety of life insurance processes as several major companies introduced analytics rollouts and pilot programs.'