Improving Customer Experience Using Big Data
January 22, 2013 - 11:00 AM PT/2:00 PM ET
Today, most organizations aren't unlocking the full value from the customer data that is available to them. From web to mobile and social, the amount of customer data is continuously growing. Customer journeys and stories are often scattered across databases and disparate identities.
Companies that can understand and interpret these journeys through customer intelligence and predictive analytics will gain a competitive edge over their competitors.
Join guest speaker, Forrester Research, Inc. Principal Analyst, Joe Stanhope, and Causata’s Digital Media & Technology product expert, Matt Oden, as they discuss the specific challenges that companies face when trying to increase subscription revenue and reduce churn through web and email offers, mobile and social apps and traditional CRM campaigns.
What you'll learn:
- How leading digital media & technology companies are gaining a competitive edge by improving their customer experiences through predictive analytics.
- How multi-channel Big, Fast Data can dramatically improve customer experiences.
- A software demo of how Causata's pre-built analytic applications for cross-sell and retention are being used consistently across multiple channels.