Data mining, Database Marketing

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Comment by Thomas Glenn McKee Jr on December 29, 2009 at 12:37pm

When I started doing pharmaceutical marketing analysis for a contract sales organization (CSO) after leaving the hard sciences, I kept asking them about what metrics would matter or be interesting to them. I was never completely satisfied and spend some effort experimenting with various statistical reports to learn if they would take an interest or use them. (It is a dull feeling when you spend more time and effort generating the automated report than they spend reviewing it.)

I recently found Marketing Metrics: 50+ Metrics Every Executive Should Master by Paul W. Farris Neil T Bendle, Philip E Pfeifer, and David J Reibstein of the Wharton School Publishing Marketing Metrics series. It is serving as my current domain expert for analysis of marketing information.

Comment by Steve Iaquaniello on May 21, 2009 at 7:38am

Hello everyone. My name is Steve Iaquaniello. My position at my job was recently eliminated and I’m seeking work in the Detroit, Michigan, USA, area.

I’m an accomplished data analyst with a master’s degree in applied statistics and extensive professional experience. I have in depth knowledge of data mining, mathematical modeling, and strong software skills including proficiency in: SAS, R/SPlus, and SQL. I an articulate communicator who has demonstrated: team leadership abilities, client relationship skills, and technical and analytic thought leadership.

If anyone has any contacts, or knows of any openings, I would greatly appreciate it. Thanks.

Comment by Ahmad Jafari on December 22, 2008 at 11:57pm

Dear All:
In advance, I would like to heartily congratulate you and your dear family memebers and all your countryment on the arrival of the Merry Christmas and a Happy New Year!
Happy new year!
2009
Merry Christmas!
With my very best personal wishes to you all and your families: health, wealth and prosperity.
Ahmad Jafari

Comment by Ahmad Jafari on December 22, 2008 at 11:55pm

I am so lucky to know this website!

Comment by Debbie Peters on August 14, 2008 at 10:56am

Can anbody tell me what site is considered best for networking analytics professionals other than Analytic Bride and LinkedIn?

Comment by Surya on June 19, 2008 at 2:35am

Hi, i am not sure how to post the question, as i dont have perfect words for it.

can any one tell me, how to find or compute expenditure on various advertising activities, above which if i spend, i might come across drecreasing sales. Did any one model any such task?

regards

Surya

Comment by consultsp on May 5, 2008 at 6:45am

What are the most popular software used in the database marketing?