Has the economy increased or decreased the businesses' interest in both Marketing analytics and Predictive sciences?

As a analytics consulting firm, we do much in the marketing analytics and predictive sciences arena. I would expect the downturn in the economy to peak interest in these areas as marketers look for ways to get the greatest bang for their buck.

Although business is increasing, it appears that marketers are going back to the old school way of talking to the public (mass advertising, etc) instead of targeted, meaningful interactions. Do you agree or see something different?