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Business Intelligence, Market Research.

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Latest Activity: Feb 5

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Using BI to Measure Marketing Performance -- A Recipe for Effective Campaign Measurement

Often, organizations struggle to measure the effectiveness of marketinig programs. They have a difficult time tracking the source of leads, costs associated with campaigns and return on investment. W…

Tagged: Web, Site, Tracking, Campaigns, Measurement

Started by Tony Agresta Jan 15.

Market Research 2 Replies

When starting a new venture, you have to start it with market research. Online there is much information one can find. How ever, when feeding google, what words do you put in, to find that informatio…

Tagged: worldwide, market, travel, research, business

Started by Hazel. Last reply by Shafeeq Rahman Nov. 21, 2009.

OLAP or not OLAP ? 5 Replies

Hello everybody, In my department, we are about to modelize a OLAP database, but at the moment we are not sure of the kind of logical model. Maybe OLAP is not well suited, and a traditional relation…

Started by jean-charles. Last reply by Pat Murray Mar. 17, 2009.

Interesting definition of what Business Intelligence is about 2 Replies

Analytics is the act of finding something useful to you or your organization. Reporting is the act of delivering it to the right people. BI is a technology category. (from Sam Horton)

Started by Vincent Granville. Last reply by Sowrirajan Dec. 1, 2008.

US Training Courses for Open Source Market Research and Business Intelligence Software RapidMiner (October 2008)

US Training Courses for Open Source Market Research and Business Intelligence Software RapidMiner New York & San Francisco, October 2008 Data Mining Training in New York: http://rapid-i.com/cont…

Tagged: Training, Courses, Intelligence, Business, Source

Started by Ralf Klinkenberg Sep. 22, 2008.

ZIP code data 1 Reply

CivicSpace ZIP Code Database April 28th, 2008 by Schuyler About four years ago, Civic Space Labs commissioned me to provide them with a freely available database of US ZIP code centroids. For a while…

Started by Vincent Granville. Last reply by Theodore Omtzigt Jun. 24, 2008.

Interesting link - DMReview

www.dmreview.com

Started by Vincent Granville May. 24, 2008.

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Comment by Kwaku Damoah on December 9, 2009 at 3:02am: I worked in the pharamceuticals as a statistician, In the past two years most of the consultancy work that I have been offered are from the market research side, it is a trend I have observed from other colleagues, is it a new trend?

Comment by Yves Zieba on July 21, 2008 at 3:16pm: I work in a big organisation, in the area of business operations globally, I am interested in external best practices, whether they are from the business side or from top Universities or Researchers. In exchange, I can provide real case of implementation, real issues companies are facing, and am also interested to be part of forums and specialised events around the topic of resource and territory quantification, allocation and optimisation.

Comment by kaushal kishore on July 3, 2008 at 6:16am: Dear All,

anybody guide me About OLAP Data Base.

Comment by arup guha on June 28, 2008 at 1:24am: We are a group of highly trained analytics professionl in India, something which is sorely lacking here. Our better than avg training is bcoz some of us are either trained abroad or we went to the best instts in Indi, something not everyone has access to.
Currently we are in the business of developing and delivering training on analytics techniques required by data analytics teams. One of the major queries we face is whether we can develope interactive tools which people can click through to gain initial understanding. Sadly, our team has no expertise in systems. Anyone has any idea, as to how cheap or expensive developing contents in such interactive format would be?

Comment by Barry Cohen on April 1, 2008 at 1:23pm: As a technology industry analyst I both perform and utilize market research and business intelligence. As a researcher into competitive solutions, one of my business foci is on the vendors of and the products comprising Business Intelligence solutions.

My interest in this group is participating in discussions of these topics and occasionally finding subject matter experts for projects upon which I or my company is working.