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Yi-Chun Tsai

Alternative to logistic regression in customer response model

Hi,
I would like to discuss any other alternative to logistic regression in building customer response model. I read couple papers that claim that decison tree performs better than logistic regression. Can anyone pitch in on this? Thank you so much for your contribution.

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both has its own unique advantages. like decison trees are outlier proof and logistic is socre caking proof.

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