Pricing model for job ads

Most job boards still use a static pricing structure: a fixed amount for a 30-day posting, regardless of the salary associated with the advertised position, the location or other factors such as education/experience requirement.

With the economic crisis, selling job ads is more difficult. Now is time to develop a better pricing structure, and perform some pricing optimization. Here are a few suggestions:

• If your only offer is a 30-day posting for $200 per job ad, keep the 30-day offering and start offering 60-day for $320.
• If your only offer is a 60-day posting for $300, keep the 60-day offering and start offering 30-day for $200.
• If you manage multiple web domains, start offering a separate, smaller price for each domain separately, rather than a larger price to advertise on the entire network. Allow the client to choose the domains to advertise on.
• Create job categories. Set up a price structure based on the job category.
• Same for location (on Craigslist, it costs $75 to post a job ad for San Francisco, but only $25 for Seattle)