Call for Research Proposals: "Innovative Approaches to Measuring Advertising Effectiveness"

Sponsored by the Wharton Customer Analytics Initiative and the SEI Center's Future of Advertising Program Probably the most famous quote in the field of marketing is the apocryphal line attributed to John Wanamaker about the difficulty of assessing…Continue

Started by Amy Apr 21.

Web Analytics Association Changing its name to Digital Analytics - see below their first newsletter

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Started by Vincent Granville Mar 15.

What are the most valuable skill to develop in the Web Analytics space

Hi all, hopefully this is the appropriate forum to ask this question.  I am a seasoned Software Developer looking to move into the Web Analytics space.  I have been able to get an internship, working for an SEO/PPC company, to help develop a…Continue

Tags: skills, analytics, PPC, SEO

Started by lisa jenkins Feb 24.

Log analyzers and Microsoft SharePoint

Hello,I think all log file analyzers should be able to work with Microsoft SharePoint based websites? Am i right or wrong about this?Continue

Tags: sharepoint, microsoft, analyzers, file, log

Started by Jos Westerhof Nov 28, 2011.

Web Analytics usability

Hi all, How would you measure and compare usability between different web analytics vendors?I find it hard to define usability since every user will experience usability differently. Do you know a method to measure this?  Continue

Tags: usability, analytics, web

Started by Jos Westerhof Nov 20, 2011.

Web Analytics and Microsoft SharePoint 2 Replies

Hi, Do any of you know which Web Analytics vendors work well with SharePoint? And which ones do not work with SharePoint at all?Continue

Started by Jos Westerhof. Last reply by Yarin Negri Nov 11, 2011.

What's your take on Google Analytics? 7 Replies

Hi, What about Google Analytics? I know they give you pretty decent statistics about your website. But what about a goverment organisation in Europe. Should they use Google Analytics since their information might be sensitive and should not be on…Continue

Started by Jos Westerhof. Last reply by Jos Westerhof Nov 15, 2011.

Can having a good rank on Google hurt you? Yes, it might. 1 Reply

Data Shaping Solutions is still listed as a top website in Google India when you enter "Career Objective" in the search box. Data Shaping Solutions does not advertise any jobs in India, and the web page listed by Google does not even contain the…Continue

Started by Amy. Last reply by Vincent Granville Oct 30, 2011.

Meetup: The Future of Web Analytics (with Google)

The Future of Web Analytics (with Google)is happening…Continue

Started by Vincent Granville Oct 11, 2011.

Summer Program August 6-17, 2012: Computational Advertising 1 Reply

In cooperation with the Society for Industrial and Applied Mathematics (SIAM)Description:E-commerce is pioneering new kinds of advertising and new kinds of customer service. These innovations pose novel challenges in statistics and mathematics. For…Continue

Started by Vincent Granville. Last reply by Vincent Granville Sep 16, 2011.