Web Analytics

Click fraud via email spamming 2 Replies

Has anyone ever came across a case of click fraud that was taking place via email spamming, where several million of people receive a spam email consisting of an obfuscated link with multiple redir...

Started by Vincent Granville. Last reply by Vincent Granville Jun 26.

Predictive Scores to Optimize Pay-Per-Click Campaigns 2 Replies

I will be presenting at the Predictive Analytics World conference in San Francisco, Feb 18-19. Here's my abstract: In the context of pay-per-click advertising campaigns (Google, Yahoo), advertiser...

Tagged: scores, scoring, keyword optimization, bid optimization, bidding

Started by Vincent Granville. Last reply by Vincent Granville Jun 23.

Google Adsense: Price Elasticity 1 Reply

What is a good approximation y = f(x) where x = bid (or CPC) and y = volume (number of clicks per day), for bids between $0.06 and $1.75? I've tried different models based on millions of keywords, ...

Started by Vincent Granville. Last reply by Yong Liu Jun 23.

How Google and Facebook are using R 1 Reply

Interesting discussion on DataSpora: Last night, I moderated our Bay Area R Users Group kick-off event with a panel discussion entitled “The R and Science of Predictive Analytics”, co-located with...

Started by Vincent Granville. Last reply by Yong Liu Jun 23.

Automated Spam Detection in Social Networks 3 Replies

What kind of analytic techniques and/or metrics do you use to detect spam? Are decoy members (honeypot) effective in fighting spam? Some type of spam consists in sending invites to many members. Th...

Started by Vincent Granville. Last reply by Yong Liu Jun 23.

Click Fraud: Report Suspicious Activity

Suspicious ad network IP redirects, IP or referrers with no conversion (or with bogus conversions), IP addresses (including PPC advertisers) known for malware. To report a fraud case, go to: www.d...

Started by Vincent Granville May 17.

Web Analytics Wednesdays on May 4th in Chicago

Inviting all web and analytics professionals to participate in the upcoming Web Analytics Wednesdays on May 4th in Chicago, signup details at http://web.meetup.com/114/calendar/9888869/ Recei from...

Started by Vincent Granville Apr 20.

Interview With Joe Davis, CEO of Coremetrics

Joe, do you think the ambitious additions to Google Analytics may “force” companies like Coremetrics, and all other vendors offering paid solutions, to release a basic version for free? Google has...

Started by Vincent Granville Apr 9.

E-mail Campaigns - How to Make it Work? 1 Reply

Whenever you send an email message to 10,000 or more people (e.g. a monthly newsletter to opt-in subscribers), chances are less than 2,000 will ever receive your message in their mailbox (not in a ...

Started by Vincent Granville. Last reply by Amanda Rose Apr 1.

War on Search Spam: Shifting the Battleground by “Following the Money”

· Search Quality & Cyber-Intelligence Lab (SQ-CIL) · “Detecting Stealth Web Pages That Use Click-Through Cloaking,” MSR-TR-2006-178, December 2006 · “Spam Double-Funnel: Connecting Web Spamme...

Started by Sun Mar 27.

Microsoft to kill adCenter Analytics by end of year

Microsoft adCenter Analytics is set to go the way of the dodo. Microsoft recommends a list of alternatives as it thanks beta testers for their efforts. By Emil Protalinski | March 12, 2009, Ars te...

Started by Vincent Granville Mar 17.

Quantcast "Top One Million" Websites List Available for Download 1 Reply

Alexa charges $2,500 for a similar list. Google "Quantcast-Top-Million" to find the list in question, or contact us. The AnalyticBridge network is in the top 100,000,and AnalyticBridge.com is regul...

Started by Vincent Granville. Last reply by Vijay Mar 13.

Traffic measurument with TrafficEstimate.com 1 Reply

TrafficEstimate is a free service, and they provide just one type of metrics. Also, their numbers used to be highly correlated with Alexa, but this is no longer the case. Now they provide the most...

Tagged: KPI

Started by Vincent Granville. Last reply by melih Feb 10.

Manage Data from the Intnet by Exception

To the group at Analytic Bridge. My name is Maurice Berdugo partner of a company called BP Analytics. I recently published a newsletter discussing how in our current economic situation we can utili...

Tagged: Stratrgic, Marketing, Competitor, Pricing, analytics

Started by Maurice Berdugo Feb 8.

WebGuild newsletter - Google layoffs possibly affecting 1,000 "workers" 2 Replies

Google Layoffs — 10,000 Workers Affected Posted: November 23, 2008 Google has been quietly laying off staff and up to 1,000 jobs could be on the chopping block according to sources. Since August, ...

Started by Vincent Granville. Last reply by Vincent Granville Dec. 4, 2008.

5 Factors 2 Website Success (Webinar)

This webinar is intended for both website-owners and people who are interested in creating successful websites. Amongst the topics addressed are: What to consider in your User Interface (demograp...

Started by Sun Nov. 18, 2008.

Northwest Internet Advertising Group - Meeting on November 20th, Seattle

NWIAG 2008 November 20th, 2008 Keep your calendar clear November 20th for another fabulous NWIAG social at The War Room. Thanks to our generous sponsors Collective Media and Sportgenic for making...

Started by Vincent Granville Nov. 12, 2008.

Always Be Testing - Interview with Bryan Eisenberg

(republished from www.webanalyticsworld.com) A few months ago Bryan Eisenberg and John Quarto-vonTivadar released an in-depth guide on testing using Google Website Optimizer called, "Always Be Tes...

Tagged: Google, adwords, a/b testing

Started by Vincent Granville Nov. 4, 2008.

Great blogs about web analytics 1 Reply

www.webanalyticsworld.net - I might have mentioned it already.

Started by Vincent Granville. Last reply by ChrisG Nov. 2, 2008.

Web traffic measurement companies, competitive intelligence 21 Replies

What do you think of Quantcast, Alexa, TrafficEstimate and Compete? Are there any other companies providing similar traffic statistics and rankings? TrafficEstimate used to rely on Alexa, but this ...

Started by Vincent Granville. Last reply by Sun Nov. 2, 2008.