Web Analytics

How WEB 2.0 technologies-blogging,Facebook, Twitter etc., are affecting today's Business Models. 3 Replies

Hi All, I'm currently undertaking a Research Project at University and I would really appreciate your opinions on how you foresee changes occurring in business models today as a result of blogging,…

Tagged: Business-Models

Started by Thomas Walsh. Last reply by Thomas Walsh Feb 5.

Hot topics in web analytics 1 Reply

Can you add items to the list below? Ad routing: matching an ad - display or text - with a publisher web page and user, based on ad category / user search keyword or user profile / landing page cate…

Started by Sun. Last reply by ChrisG Jan 31.

What is happening to the Web Analytics Association? 4 Replies

Traffic is way down: from 30K monthly users a year ago to 10K according to Compete.com The first item on their front page is about a webinar that took place on January 13th And why did they choose a…

Started by Titus. Last reply by Vincent Granville Jan 30.

LivePerson To Acquire Web Analytics Startup NuConomy For $3 Million

We’ve written several times about Israeli startup NuConomy’s compelling analytics offerings that aim to help publishers, advertisers and users better understand and engage with the social web. The pl…

Started by Titus Jan 28.

New A/B testing where users - by design - see both A and B

This also applies to multivariate (A/B/C/D) testing. The traditional DOE (design of experiments) protocol is to not have a user see both A and B during the A/B test. This constraint is required for…

Started by Titus Jan 27.

Are robotic clicks worth less than those from real humans? Maybe not. 1 Reply

A typical website gets 1/3 of its traffic from bots (mostly Google / Yahoo and MSN crawlers), about 1/3 from organic search, and 1/3 from paid traffic and other sources. As the traffic (real humans)…

Started by Titus. Last reply by Andrew Powell Jan 4.

New flaws found in Google algorithms 5 Replies

For each search query, search engines identify the most relevant web pages (links) and then rank them, before displaying the search result page for a particular keyword. This keyword and page matchi…

Started by Sun. Last reply by Lazar Primack Jan 1.

Should long articles be spread across multiple pages? 2 Replies

By splitting an article (published on a web site) into multiple sections spread across multiple pages, rather than having the whole article into one page, the impact on KPI's is as follows: It artif…

Started by Vincent Granville. Last reply by Ron Snyder Dec. 28, 2009.

Google 2.0 - Have you tried the new Google? The Wonder Wheel?

See http://www.google.com&q=analyticbridge -- Google now displays Tweets for specific keywords. Even better, when you click on Web + Hide Options at the top of the search result page, a new menu…

Started by Vincent Granville Dec. 11, 2009.

Google 3.0 - The next great innovation in search technology 4 Replies

Free advice worth $500MM to Google. Replace the Google search box that has only one field (the search keyword) with a search box that has two fields: Search keyword I am looking for Jobs Purchase a…

Started by Vincent Granville. Last reply by Xuhui Shao Dec. 10, 2009.

Attribution Management 2 Replies

Im currently collating case studies, graphs examples etc.. of any and all examples of online attribution management. Would love to hear from anyone who is interested in this area or has suggestions.…

Tagged: TagMan, management, attribution

Started by ChrisBrinkworth. Last reply by Huayin Wang Dec. 9, 2009.

Statistical method in search engines

Please let me know which statistical technique can be used in search engines like Google to display the first 10 topics of many topics requested by the user.

Started by Harshaprabha Dec. 5, 2009.

Searchmassive.com - a search engine for web professionals

It's designed to show you which major web sites are part of any ad network's direct distribution and which major web sites use any particular ad server, ecommerce or web analytics service. URL: http…

Started by Vincent Granville Nov. 9, 2009.

Should ad networks and search engines offer a min bid to advertisers?

As a Yahoo advertiser, we don't want any click charged less than 10 cents - these clicks have no value to us (most of them have very high CTR and are fraudulent). If Yahoo would allow us to not accep…

Started by Vincent Granville Nov. 4, 2009.

Silicon Valley Data Mining Camp, Nov 1, Mountain View (free)

Un-Conference, Free Event http://www.sfbayACM.org/?p=894 LOOKING FOR SPONSORS LOGISTICS: • Date: Sunday, November 1 • Time: 12:30 to 7:00 pm • Location: Hacker’s Dojo 140A South Whisman Rd Mountain…

Tagged: clustering, computing, Netflix, collaborative, filtering

Started by Greg Makowski Oct. 18, 2009.

How to eliminate click fraud from your PPC campaigns? 1 Reply

I found a new example of click fraud Botnet hitting my campaigns, starting a few days ago. It comes from a search partner on Yahoo. The search partner is associated with sub-partners that run parked…

Started by Sun. Last reply by Arijit Sep. 20, 2009.

Should purchasing trademark keywords be banned? 3 Replies

I believe search engines should not allow advertisers to purchase trademark keywords, except if allowed by the trademark owner. However, what do you think of this peculiar scenario: An advertiser pu…

Started by Vincent Granville. Last reply by Dave Nathan Sep. 15, 2009.

Rule of thumb to compute global rank for a cluster of domains

Let say that domain A has Alexa rank a, domain B has Alexa rank b, domain C has Alexa rank c. Is it correct to say that the global rank if you combine the 3 domains together, would be approximately…

Started by Sun Sep. 13, 2009.

Monitoring Internet traffic to your blog or social network

If your network is hosted externally (on Ning.com in particular), how do you monitor the traffic? Below is what I do, in particular to assess the quality of the PPC traffic from Yahoo: All paid clic…

Started by Sun Sep. 13, 2009.

This advice is worth $20 million to Microsoft

I checked Bing.com (Microsoft's search engine) today, and could not find a link that says "advertise with us". This is surprising given the fact that most of their revenue comes from advertising. Yo…

Started by Vincent Granville Sep. 11, 2009.