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Im currently collating case studies, graphs examples etc.. of any and all examples of online attribution management. Would love to hear from anyone who is interested in this area or has suggestions.

Best,

Chris

Tags: TagMan, attribution, management

Views: 23

Replies to This Discussion

Hi Chris -

I would like to help. Are there specific types of case studies you are looking for? I work for ClearSaleing, which is a software that allows marketers to see the full purchase path and attribute credit accurately and appropriately. To me attribution management is fascinating, after spending the last 9 years making (sometimes bad) decisions based on last click data.

Thanks,
Joy
I'd also add C3metrics - a newcomer to this rather new space :) The whitepaper on its website provides perhaps the easiest to follow explanation of the attribution problem (can't say the same about its solution though ) ...

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