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Permalink Reply by joy brazelle on September 12, 2009 at 8:15am

Hi Chris -

I would like to help. Are there specific types of case studies you are looking for? I work for ClearSaleing, which is a software that allows marketers to see the full purchase path and attribute credit accurately and appropriately. To me attribution management is fascinating, after spending the last 9 years making (sometimes bad) decisions based on last click data.

Thanks,
Joy

Permalink Reply by Huayin Wang on December 9, 2009 at 12:01pm

I'd also add C3metrics - a newcomer to this rather new space :) The whitepaper on its website provides perhaps the easiest to follow explanation of the attribution problem (can't say the same about its solution though ) ...