Free advice worth $500MM to Google.
Replace the Google search box that has only one field
(the search keyword) with a search box that has two fields
- Search keyword
- I am looking for
- Purchase a product
- Comparing products - not ready to purchase yet
- Definitions (non commercial information - stuff like Wikipedia)
- Sample code
- Checking my competitors
- Earning a degree
For instance, when someone is searching for "data mining" on Google, there might be very different user intents. Showing results from the "Sample code" category to someone in the "jobs" category, is a waste of money, both for Google and its advertisers -- and it makes a terrible user experience.
So I believe that Google should directly ask users what their intent is, in the search box, in addition to using mathematical algorithms to guess what the user intent is.