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Hot topics in web analytics
Can you add items to the list below?
- Ad routing: matching an ad - display or text - with a publisher web page and user, based on ad category / user search keyword or user profile / landing page category. This is based on relevancy algorithms.
- Collaborative filtering: recommendation engines, e.g. for a social network, tell members that "you should join these groups b/c people with same profile join these groups".
- Detect conversion rates for new keywords with no historical data; keyword bid optimization. Find new keywords for ad campaigns. Advertising mix optimization.
- Botnet detection using linkage analysis and association detection.
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