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Should purchasing trademark keywords be banned?

I believe search engines should not allow advertisers to purchase trademark keywords, except if allowed by the trademark owner. However, what do you think of this peculiar scenario:

An advertiser purchases 5,000 keywords - all of them are company names
The purpose is to advertise trading strategies for each individual stock
The 5,000 text ads look like "Predicting Microsoft Stock Price - Check our stock picking and trading strategies... etc."

Should this type of ad be banned, because it involves trademark keywords?

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Replies to This Discussion

Permalink Reply by gildengorin on September 1, 2009 at 3:32pm: Ebay does it on Google. They spend a fortune. Even when Google removes them because of a lack of relevance, Ebay resubmits them the next day.; ▶ Reply to This

Permalink Reply by Biswajit Nayak on September 1, 2009 at 10:28pm: Hi,

In my understanding, it is a larger legal issue than search optimisation & very specific to demographic.may refer to trade mark & protection of Intellect property law.

Thanks.
Biswajit.; ▶ Reply to This

Permalink Reply by Dave Nathan on September 15, 2009 at 3:33pm: This example (to me) would be absolutely OK.

The advertiser is making good use of dynamic insertion, and, provided that the landing page is relevant to the ad text, the click-through rates and quality scores (if applicable) should be sufficient for it to survive.

I think this issue is more debatable: Should a company like Allstate be allowed to advertise on the search term GEICO?; ▶ Reply to This