Ad serving optimization

When an advertiser uses (say) 5 versions of an ad for a same landing page and same Adwords keyword group (keywords purchased on Google), how frequently should each of the 5 ads show up?From Google's perspective, the optimum is achieved by the ad…Continue

Started by Vincent Granville 32 minutes ago.

Seeking 60 months of website traffic data 7 Replies

Hello,I am seeking monthly website visitor data - about 60 months - for any website.I wish to demonstrate how website visitor data might be deseasonalized and smoothed for forecasting purposes. I am happy to credit your website or keep your…Continue

Tags: visitor, forecasting, sample, data, analytics

Started by Tom Wolfer. Last reply by Tom Wolfer Jul 31, 2012.

Google+ "likes" boost SEO 1 Reply

Our research has found a strong correlation between the number of daily "likes" on Google+, and the Google search impression volume for the web sites receiving these "likes".So, if you can generate fake "likes" without being detected by Google, you…Continue

Started by Capri. Last reply by Umair Siddiq Jun 18, 2012.

Call for Research Proposals: "Innovative Approaches to Measuring Advertising Effectiveness"

Sponsored by the Wharton Customer Analytics Initiative and the SEI Center's Future of Advertising Program Probably the most famous quote in the field of marketing is the apocryphal line attributed to John Wanamaker about the difficulty of assessing…Continue

Started by Amy Apr 21, 2012.

Web Analytics Association Changing its name to Digital Analytics - see below their first newsletter

Continue

Started by Vincent Granville Mar 15, 2012.

What are the most valuable skill to develop in the Web Analytics space 1 Reply

Hi all, hopefully this is the appropriate forum to ask this question.  I am a seasoned Software Developer looking to move into the Web Analytics space.  I have been able to get an internship, working for an SEO/PPC company, to help develop a…Continue

Tags: skills, analytics, PPC, SEO

Started by lisa jenkins. Last reply by Brijesh Bolar Aug 16, 2012.

Log analyzers and Microsoft SharePoint

Hello,I think all log file analyzers should be able to work with Microsoft SharePoint based websites? Am i right or wrong about this?Continue

Tags: sharepoint, microsoft, analyzers, file, log

Started by Jos Westerhof Nov 28, 2011.

Web Analytics usability

Hi all, How would you measure and compare usability between different web analytics vendors?I find it hard to define usability since every user will experience usability differently. Do you know a method to measure this?  Continue

Tags: usability, analytics, web

Started by Jos Westerhof Nov 20, 2011.

Web Analytics and Microsoft SharePoint 2 Replies

Hi, Do any of you know which Web Analytics vendors work well with SharePoint? And which ones do not work with SharePoint at all?Continue

Started by Jos Westerhof. Last reply by Yarin Negri Nov 11, 2011.

What's your take on Google Analytics? 7 Replies

Hi, What about Google Analytics? I know they give you pretty decent statistics about your website. But what about a goverment organisation in Europe. Should they use Google Analytics since their information might be sensitive and should not be on…Continue

Started by Jos Westerhof. Last reply by Jos Westerhof Nov 15, 2011.