Share 'And You Thought a Prescription Was Private - Data Mining of Prescription Records'
From Milt Freudenheim, New York Times
MORE than 10 years after she tried without success to have a baby, Marcy Campbell Krinsk is still receiving painful reminders in her mail. The ads and promotions started after she bought fertility drugs at a pharmacy in San Diego.
Marketers got hold of her name, and she found coupons and samples in her mail that shadowed the growth of an imaginary child — a…
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