AnalyticBridge
Data Intelligence, Business Analytics
Share 'And You Thought a Prescription Was Private - Data Mining of Prescription Records'
From Milt Freudenheim, New York Times MORE than 10 years after she tried without success to have a baby, Marcy Campbell Krinsk is still receiving painful reminders in her mail. The ads and promotions started after she bought fertility drugs at a pharmacy in San Diego. Marketers got hold of her name, and she found coupons and samples in her mail that shadowed the growth of an imaginary child — a…
You can share this blog post in two ways…
© 2013 AnalyticBridge.com is a subsidiary and dedicated channel of Data Science Central LLC
