Share 'Techniques for solving targeting problem with very low response rate'
I have a population of customer in which 180 out of 5,000,000 is buying a particular product X. Now business wants a list similar to 180 who have the propensity to buy X from the sample so that they can target in future campaigns.
Now as the response rate is low so I am skeptic of using traditional look alike model in this scenario.
Can anyone suggest any technique which can be modeling or dat…
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