Share 'The Power of Analytics: Take Credit Card Fraud as an Example | PatternBuilders'
By Mary Ludloff, Vice President, Marketing.
Let me tell you a story about my credit card company, Capital One. One evening, I was sitting in my living room watching 60 Minutes and I get a phone call. Before I pick up, I hear the following: “This is John from the Capital One fraud department and we believe that someone has stolen your credit card information.”
Naturally, I pick up the phone. Poo…
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