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Adam Hood
  • Male
  • Kennesaw, GA
  • United States
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Adam Hood added a discussion
We have an immediate need for an analytic professional to assist a client with a short term project. Below is a description of the project. Details To be considered for this project, you must reply by 12pm EST Monday Nov 16th. This project does not…
November 14, 2009
What level of effort are you wanting to exert? How fancy are your goals for the interface?
October 21, 2009
Adam Hood added a discussion to the group Marketing Analytics
As a analytics consulting firm, we do much in the marketing analytics and predictive sciences arena. I would expect the downturn in the economy to peak interest in these areas as marketers look for ways to get the greatest bang for their buck. Alth…
August 18, 2009
Adam Hood and Ray Burton are now friends
June 22, 2009
Are there other ways of getting business? I don't believe that we have gained any significant business opportunities outside of relationships that we worked to build.
May 28, 2009
Although I agree that PA is conceptually a wider body of work than MA, rarely have I seen organizations treat it as a separate function or an enterprise level function. We typically see PA fall into a functional area within the organization and not…
May 28, 2009
In that case, building the dashboard can be simplistic or extremely complex depending on the types of data you are reporting. We have built dashboards by collecting the metrics in a single SAS produced report and pushing that to a webserver. Additio…
May 28, 2009
Scott, There are many solutions to the question you pose. First, SAS offers software specifically for dashboards (SAS BI Dashboard). I assume this is not what you are talking about. It sounds like you want to build a dashboard based on coding you d…
May 27, 2009
Adam Hood updated their profile
May 21, 2009
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May 21, 2009
Adam Hood added a photo
May 21, 2009
I think about marketing analytics as being a larger body of analytics. Predictive analytics is a subset of work within our larger marketing analytics initiatives.
May 21, 2009

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Profile Information

Short Bio:
Analytics Professional specializing in direct, mobile, and web marketing. I own a consulting company based out of Atlanta, GA. Visit my website below.
My Website:
http://www.afhood.com
Field of Expertise:
Data Mining, Marketing Databases, SAS, Web Analytics, Teaching
Years of Experience in Analytical Role:
6
Professional Status:
Technical, Manager, Director, Consultant
Interests:
Networking, New Venture
Your Company:
AFHood Analytics Group

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