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Adelino
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Adstock
2 Replies

Started this discussion. Last reply by Adelino Sep 10, 2009.

 

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Adelino commented on Marcel Remon's blog post God vs. Analytics
"The basic premise of this post falls under the fallacy of hasty generalization: if mathematicians use logic for most of their activities, they must also follow some religious system that is beholden to logic. This can easily be seen if you consider…"
Jan 22, 2012
Adelino replied to Veerendra's discussion Response rate forecasting
"Veerendra: I am happy I could help."
Nov 25, 2009
Adelino replied to Veerendra's discussion Response rate forecasting
"You may not be able to predict much given the countless variables at play: different offers, creative, message, target markets, economic conditions, seasonality, etc. It would be extremely difficult to include all these variables to build a decent…"
Nov 23, 2009
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Sep 25, 2009
Adelino replied to Theodore Omtzigt's discussion Top 10 analytics problems in social networking in the group Social Network Analytics
"without connectivity you are unlikely to have a network"
Sep 10, 2009
Adelino replied to Adelino's discussion Adstock
"Thanks Andrzej. I tried the Google path as well, I have a bit of a hard time explaining the details in "layman's terms". This does help"
Sep 10, 2009
Andrzej Góralczyk replied to Adelino's discussion Adstock
"http://papers.ssrn.com/sol3/papers.cfm?abstract_id=924128 Download link is above the title."
Sep 10, 2009
Adelino posted a discussion

Adstock

Need finding a simple, straight-forward reference with examples on the calculation of Adstockhelp
Sep 10, 2009
2 Comments

Profile Information

My Website or LinkedIn Profile (URL):
http://adelino.typepad.com
Field of Expertise:
Marketing Databases, Other
Years of Experience in Analytical Role:
15+
Professional Status:
Director
Interests:
Finding a New Position, Networking, New Venture
Your Company:
Targetbase
Industry:
Database Marketing
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