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Adelino
- Male
- Lewisville, TX
- United States
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Adelino's Groups
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Social Network Analytics
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Analytic Jobs
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Excel Analytics
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Web Analytics
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Adelino's Discussions
Response rate forecasting
Replied Nov. 25, 2009
Response rate forecasting
Replied Nov. 23, 2009
Adelino's Page
Latest Activity
Veerendra: I am happy I could help.
You may not be able to predict much given the countless variables at play: different offers, creative, message, target markets, economic conditions, seasonality, etc. It would be extremely difficult to include all these variables to build a decent p…
without connectivity you are unlikely to have a network
Thanks Andrzej. I tried the Google path as well, I have a bit of a hard time explaining the details in "layman's terms". This does help
http://papers.ssrn.com/sol3/papers.cfm?abstract_id=924128
Download link is above the title.
Need a simple, straight-forward reference with examples on the calculation of Adstock
Profile Information
- My Website:
- http://adelino.typepad.com
- Field of Expertise:
- Marketing Databases, Other
- Years of Experience in Analytical Role:
- 15+
- Professional Status:
- Director
- Interests:
- Finding a New Position, Networking, New Venture
- Your Company:
- Targetbase
- Industry:
- Database Marketing
- How did you find out about AnalyticBridge?
- Recommendation
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