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I have started reading this book and it is really interesting. It is a nice reading which explains the different levels in which a company can be in regards to Analytics.
on Thursday
Sun added 2 discussions to the group New Books
on Thursday
A discussion started by Sun was featured
The 5th annual business forecasting conference is set to take place June 7-8 at the SAS campus in Cary, NC. The F2010 Business Forecasting Conference has a history of bringing together hundreds of forecasting professionals and leading experts in the…
February 2
My patent lawyer has always charged $500/hour (working on analytic-related patents), even today, and he's still quite busy. But I believe his firm laid off a few people. I think in this economy, you see some consultants with rates dropping from $150…
January 31
Sun added 2 discussions
January 30
Sun added a discussion to the group Consulting
Let's assume you are a top expert in your field $30/hour - no health insurance - no vacation - no marketing cost - work for multiple clients at the same time - only accept projects that you can run on autopilot - interact with many people interes…
January 30
Great list. Extraction of a visit typology from site behavior data; quantifying the types and using them as the basis of marketing or site design, rather than made-up personas.
January 30
You might be interested in this: The third Grenander's problem consists of the estimation of a convex domain when n inside and m outside observations are available. This problem was proposed by Grenander in 1973. There are many applications : estim…
January 26

Profile Information

Field of Expertise:
Finance, Marketing Databases, Operations Research, SAS, Web Analytics
Years of Experience in Analytical Role:
15
Professional Status:
VP, C-Level
Interests:
Networking, New Venture, Other
What is your Favorite Data Mining or Analytical Website?
http://www.analyticbridge.com
What Other Analytical Website do you Recommend?
http://www.datashaping.com

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Sun's Blog

Sun

Comscore Blackmail: Pay Us $10,000 Or We'll Keep Under-Reporting Your Traffic

From: Henry Blodget | Jan. 22, 2010, 7:09 AM

Comscore has finally caved to a decade of complaints from web publishers that its traffic estimates woefully undercount site traffic, thus producing a vast disparity between Comscore numbers and the numbers the sites have in their logs.

Now, Comscore is finally going to change the way it counts traffic, thus, hopefully, bringing the numbers more in line with reality.

(Comscore extrapolates overall usage from a relatively small panel of web users, w… Continue

Posted on January 23, 2010 at 10:05am — 1 Comment

Sun

Can we do without analytics?

When you factor in the costs (employee salaries, consultants, software, etc.) can Analytics truly provide a lift? Or can business successfully operate and compete without analytics, using decisions based on gut feelings, expert opinions and guesses? Should students be discouraged to pursue analytic studies? Is return on analytics higher for large companies than for startups, or does it depend on the choice of solution (SAS EM for large companies, R for small companies)?

There's at least one are… Continue

Posted on January 9, 2010 at 10:30pm — 4 Comments

Sun

Is Believing in Behavioral Targeting Like Believing in Santa?

By Augustine Fou, ClickZ, Dec 17, 2009. Sponsored by Responsys.

Coincidentally, or not, this week an investor, an entrepreneur, a vendor, and a writer each enthused about behavioral targeting. They seemed to all believe this was the future of advertising. But while I do believe in the demonstrated benefits of behavioral targeting, I couldn't help but wonder whether believing in it was like believing in Santa -- something you do when you're a kid, but grow out of, hopefully, at some point.

Past… Continue

Posted on December 25, 2009 at 7:58pm —

Sun

Analytics 3.0. What is it? What are the risks and opportunities?

What is it?

Software accessible online, via your web browser, instead of available as a package installed on your desktop or on your company's network. Also, software accessible online that can run automatically in the background via API calls. This is SaaS for analytics.

For instance, one could install a copy of SAS on her web server, and everybody with an Internet connection could access it in batch mode (API) or via a user interface if a GUI is created. SAS code could be executed fro… Continue

Posted on December 25, 2009 at 1:00pm — 2 Comments

Sun

Is Big Data at a tipping point?

by Michael E. Driscoll | January 9, 2009

(5/18/09 update - included an overdue reference to linked data!)

Stuart Kauffman, in one of his books about complexity, discusses tipping points in networks — what he calls a phase transitions — by way of buttons. Suppose you’re sitting on a floor strewn with 400 buttons, and you begin tying them together with pieces of string at random. At first, you have just pairs of buttons. Then, you have clusters of threes, which in turn get tied into ever larger… Continue

Posted on December 25, 2009 at 12:26pm —

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At 6:40am on October 17, 2009, Nicholas Jewczyn said…
Thanks for just being groovy!

Nick
 
 

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