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Andrzej Góralczyk Warsaw, Poland Poland: Share

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Andrzej Góralczyk's Discussions

Next "big thing" in analytics?

Replied Dec. 29, 2009

Beyond conventional profile-based targeting

Started Oct. 12, 2009

Statistical evidence of global warming ??

Replied Sep. 17, 2009

What seems bigger: the moon, or the sun?

Replied Sep. 2, 2009

The ROI of Technology is in the Analytics

Replied Aug. 21, 2009

All Predictive Models Are Wrong?

Replied Jul. 27, 2009

All Predictive Models Are Wrong?

Replied Jul. 18, 2009

Predictive modeling: how to identify cause, consequence, feedback loops or external factor?

Replied Jul. 11, 2009

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Latest Activity

Andrzej Góralczyk replied to Marybeth Haas's discussion 'Next "big thing" in analytics?'

I think that in general data will never be of good quality. There is a task of professional to tackle the problem. Of course, some lack of good data can be replaced by deep domain expertise. However, I feel the time of broad holistic views is comin…

December 29, 2009

Andrzej Góralczyk commented on Vincent Granville's blog post 'The sentiment on US Economy from Twitter'

I like this excellent study, but have also some doubts. 1. We cannot compare positive and negative sentiment directly by simple comparison of the count of associations (co-occurences) due to some psycho-cultural bias. For example, in Poland people…

December 29, 2009

Andrzej Góralczyk added a discussion

Beyond conventional profile-based targeting

As far as I remember DoubleClick fell when a profile-based ad targeting, in which the company invested huge amounts, appeared to be ineffective. Instead, Behavioral Targeting seems to be promising, as I have read in Mircosoft China research report.…

October 12, 2009

Andrzej Góralczyk replied to Vincent Granville's discussion 'Bias in car accident studies'

There may be some more sophisticated, albeit obvious factors, as the region. For example some cars are fashionable among some kind of people (young generation for example) living in the crowded cities of average-sized towns with roads of worse condi…

September 17, 2009

Andrzej Góralczyk was featured

Congratulate them!

September 10, 2009

Andrzej Góralczyk replied to Adelino's discussion 'Adstock'

http://papers.ssrn.com/sol3/papers.cfm?abstract_id=924128 Download link is above the title.

September 10, 2009

Andrzej Góralczyk replied to Paris Granville's discussion 'Social Networks: How to Measure User Engagement?' in the group Social Network Analytics

At least 1 measure should use median instead of average: * the number of friends per member because there is a power distribution. If You are using average, the activity is strongly underestimated. I am also not sure if average time to last visit c…

September 10, 2009

Andrzej Góralczyk commented on Andrzej Góralczyk's blog post 'Monitoring brand using discourse analysis'

Some people seem to think that my approach is very different from conventional analytical approaches. Hmm, I don't think so. The only big difference I see is that in the stage of learning the neural network is usually applied. Instead, I use techniq…

September 10, 2009

Andrzej Góralczyk added a blog post

Monitoring brand using discourse analysis

I have submitted a post on my blog to describe the basics of monitoring brand using discourse analysis. See http://discourseweb.wordpress.com/2009/08/28/monitoring-brand/

August 28, 2009

Andrzej Góralczyk replied to Nicholas.Garbis's discussion 'The ROI of Technology is in the Analytics'

Nicholas, in principle there is no problem of calculating profit from any technology and any measurable resource, including information. Examples: - in decision process, information means reduction of uncertainty, and can be relatively easily transl…

August 21, 2009

Profile Information

Short Bio:

Generalist. Graduated from Wrocław University (Poland) in physics. over 130 publications in economics, management, culture, technology (including IT), sciences, industrial engineering. Consulting lecturing, and training worldwide in the above disciplines.

My Website:

http://eisie.eu

Field of Expertise:

Data Mining, Web Analytics, Statistical Consulting, Teaching, Other

Years of Experience in Analytical Role:

Professional Status:

C-Level, Professor, Consultant

Interests:

Finding a New Position, New Venture, Other

Industry:

consulting

How did you find out about AnalyticBridge?

from LinkedIn

Andrzej Góralczyk's Blog

Monitoring brand using discourse analysis

I have submitted a post on my blog to describe the basics of monitoring brand using discourse analysis. See http://discourseweb.wordpress.com/2009/08/28/monitoring-brand/

Posted on August 28, 2009 at 3:57pm — 1 Comment