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Chandan Pathak
  • Mumbai, Maharashtra
  • India
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Chandan Pathak's Page

Latest Activity

Chandan Pathak posted blog posts
Oct 16, 2009
Chandrasekhara S. Ganti commented on Chandan Pathak's blog post Drowning in Data!
"Well, that is the fundamentals of Data Analysis. Simple relationships, presentaions -- the so called EDA ala Tukey style is still worth its weight in Gold. A well known sarcastic comment from Models "Use Them " - "Don't believe…"
Oct 7, 2009
Gene Leynes commented on Chandan Pathak's blog post Drowning in Data!
"Data, data everywhere, but not a bit of information... So much complex analysis has been done by being creative. Humans have sent people to the moon with less calculation power than an iPhone, right? I personally think that the some of the most…"
Sep 29, 2009
Chandan Pathak posted blog posts
Sep 22, 2009
Chandan Pathak posted blog posts
Sep 17, 2009
Chandan Pathak replied to Steve Einbender's discussion Analytics for Small and Medium Size Business
"Frank Capek has this very interesting take on something that we end up doing everyday-waiting! In fact today “waiting” has become multi channel-you wait in physical queues and you also wait on the IVR for the call centre agent. Here is…"
Sep 9, 2009
Chandan Pathak replied to Nicholas.Garbis's discussion The ROI of Technology is in the Analytics
"Check this blog. http://blog.cequitysolutions.com It has lots of informative posts on analytics and related topics."
Aug 21, 2009
Chandan Pathak replied to Marybeth Haas's discussion Next "big thing" in analytics?
"http://blog.cequitysolutions.com There are many posts related to predictive modelling, analytics, text mining and data analysis here."
Aug 21, 2009

Profile Information

Short Bio:
What we deliver

Our end-to-end suite of integrated services includes customer management consulting, marketing
database & information management solutions, analytics, metrics & dashboards and campaign
measurement support.

By putting all this in a cohesive, easy-to-use platform, we help you generate measurable results
throughout the entire customer lifecycle.
My Website or LinkedIn Profile (URL):
http://www.cequitysolutions.com
Field of Expertise:
Data Mining, Marketing Databases, SAS, Web Analytics, Artificial Intelligence, Other
Years of Experience in Analytical Role:
2
Interests:
Finding a New Position, Networking, New Venture, Recruiting, Other
Your Company:
Cequity Solutions
Industry:
Analytical Marketing

Chandan Pathak's Blog

Marketers need new models..customer behaviour is changing!

For Marketer’s any change in customer behaviour is a “gold mine”. Marketing to customer’s whose behaviour is changing is far more rewarding than marketing to “static” customers! But sometimes there is "too much change" and in today's market that is exactly what is happening. Marketer's need ,what we at Cequity, call a Modelling factory approach-How to build models at speed!



Gallup chief economist Dennis Jacobe concurs that "a fundamental change is taking place" in the behavior of… Continue

Posted on October 16, 2009 at 7:18am

Creating "wow" at the Retail front end?

The interesting thing in Retail is that eventually ,competitive advantage in location,merchandize assortments & price can be replicated by competition ,but Customer experience can be a unique diffrentiator. The difficult thing about this is that Retail brands have so many touch points with customers and how do you make each of these interactions “memorable”.



Many organizations,especially in growth markets & industries are already dangerously “out of synch” from their… Continue

Posted on October 16, 2009 at 7:11am

Steering customers to multiple channels!

Customers are using your services through multiple channels. Customer’s access their bank through either the branch or Internet banking or other channels such as ATMs and mobile banking. Multi channel behavior however needs to be intelligently decoded. Mc Kinsey research shows that Multichannel customers spend on average 20 to 30% more than single channel users. More than 80 percent of a broad cross-section of U.S. retailers now report that they sell merchandise through multiple channels.… Continue

Posted on October 16, 2009 at 7:02am

Superior Customer experience : "Organization instinct or Process"?

"For those organizations that have formally adopted a process-centric approach to business, the process is often formally defined, measured, monitored, and continually optimized. This level of discipline is critical to deliver a process that is high performing, predictable, efficient, effective, and error-free. In order to become more customer-centric, businesses should add the customer experience end-to-end process to their portfolio of strategically important processes. The customer… Continue

Posted on October 16, 2009 at 6:45am

A Better Way to Mine Data

The good news, for marketers, is that data mining really can make a difference to most bottom lines. The bad news is that, despite what data mining can do, it is so often used so poorly that it is virtually useless.



In many cases, the data is a big part of the problem. Even in the most reputable companies, data is often “dirty,”—out of date or otherwise irrelevant. Most commercially available data mining packages lack the flexibility and functionality that real world marketers need.… Continue

Posted on October 16, 2009 at 5:34am

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