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Huayin Wang replied to ChrisBrinkworth's discussion 'Attribution Management' in the group Web Analytics

I'd also add C3metrics - a newcomer to this rather new space :) The whitepaper on its website provides perhaps the easiest to follow explanation of the attribution problem (can't say the same about its solution though ) ...

December 9, 2009

joy brazelle replied to ChrisBrinkworth's discussion 'Attribution Management' in the group Web Analytics

Hi Chris - I would like to help. Are there specific types of case studies you are looking for? I work for ClearSaleing, which is a software that allows marketers to see the full purchase path and attribute credit accurately and appropriately. To me…

September 12, 2009

ChrisBrinkworth added a discussion to the group Web Analytics

Attribution Management

Im currently collating case studies, graphs examples etc.. of any and all examples of online attribution management. Would love to hear from anyone who is interested in this area or has suggestions. Best, Chris

September 11, 2009

Profile Information

Short Bio:

As EVP Americas for TagMan, I lead the company’s American commercial growth; based out of our New York office. Please see TagMan.com for more info.

Prior to this I most recently opened the East Coast office for digital firm AdGent 007 as their VP Business Development; this, after 7 years at emitch, Australia’s largest digital media agency, controlling budgets for the market’s biggest advertisers.

I am also the founder of the Digital Ministry, a 5,000+ strong community formed for professionals in the online advertising sector, focusing on topics and issues challenging our industry.

My Website:

http://www.tagman.com

Field of Expertise:

Web Analytics

Professional Status:

VP, Other

Interests:

Networking, New Venture

Your Company:

TagMan

Industry:

Online Marketing