"I'd also add C3metrics - a newcomer to this rather new space :) The whitepaper on its website provides perhaps the easiest to follow explanation of the attribution problem (can't say the same about its solution though ) ..."
"Hi Chris -
I would like to help. Are there specific types of case studies you are looking for? I work for ClearSaleing, which is a software that allows marketers to see the full purchase path and attribute credit accurately and appropriately. To me…"
Im currently collating case studies, graphs examples etc.. of any and all examples of online attribution management. Would love to hear from anyone who is interested in this area or has suggestions.Best,ChrisSee More
As EVP Americas for TagMan, I lead the company’s American commercial growth; based out of our New York office. Please see TagMan.com for more info.
Prior to this I most recently opened the East Coast office for digital firm AdGent 007 as their VP Business Development; this, after 7 years at emitch, Australia’s largest digital media agency, controlling budgets for the market’s biggest advertisers.
I am also the founder of the Digital Ministry, a 5,000+ strong community formed for professionals in the online advertising sector, focusing on topics and issues challenging our industry.