"Yes Rahul, SOM is the Kahonen Self Organizing Map. The SOM is an unsupervised technique that identifies the underlining features in a dataset. Thus, using the SOM on the responded dataset will establish the features of customers who responded. While…"
"Yes, one approach is to score the untested dataset based on a "model" from the responded dataset. A first pass coud be using a SOM to model the untested dataset & then using a RFBN net to score the untested dataset."
Dr. vK ("DL" or Larry I respond to all) is founder of vK Systems, Inc., a Sub Chapter S Corp originally setup as a software product development firm. It has since "morphed" into an IT consulting organization offering EDM and Predictive Analytics services. Please visit us at the PredAlytics website.