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Dr. Jamie Pleasant
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hi Jamie, a great forum for you where you can find content on clementine for your reference: http://forums.spss.co.in
Although I agree that PA is conceptually a wider body of work than MA, rarely have I seen organizations treat it as a separate function or an enterprise level function. We typically see PA fall into a functional area within the organization and not…
I agree totally. I feel MA is a branch and part of PA. I really appreciate everyone's input
Predictive analytics consists of the more substantive theoretical and methodological applications of statistical analyses of quantitative and qualitative data guided by a general conceptual framework and operational objectives. Often, predictive ana…
Jaap Vink that is pretty much how i always looked at it as well. i hope more people comment on this and then a strong understanding will come forward for all concerned
Jamie
Predictive Analytics is used in a wider range of applications besides marketing. The key to PA is the cross over from different business processes f.e. using credit & fraud models in marketing applicatons as well. If you look at the original definit…
Interesting.......insightful...... I will chew on this. thanks for your comment this helps me alot.
Jamie
I think about marketing analytics as being a larger body of analytics. Predictive analytics is a subset of work within our larger marketing analytics initiatives.
Jamie - we use Clementine extensively for CRM analytics. If you can share some more context around what your class is about, areas you cover, etc. I can probably share some relevant perspectives. You can send me a note directly at mattwro@yahoo.com.
Marketing Analytics is very much different from predictive analytics in that, the area of concentration is more customer focused, based on future consumer behavior which has many latent components involved.
I have just ordered clementine from spss to teach my MBA students in a few weeks. Can anyone share any tips and tricks I can use when I get the software package?
Profile Information
- Short Bio:
- Ph.D. Georgia Tech; Teaching Predictive Analytics in Marketing
- My Website:
- http://www.drjamiepleasant.com
- Field of Expertise:
- Marketing Databases, Web Analytics, Other
- Years of Experience in Analytical Role:
- 18
- Professional Status:
- Professor
- Interests:
- Other
- What is your Favorite Data Mining or Analytical Website?
- http://www.analyticbridge.com
- Your Company:
- Clark-Atlanta University
- Industry:
- Education
- How did you find out about AnalyticBridge?
- internet search
Dr. Jamie Pleasant's Blog
clementine from spss
I have just ordered clementine from spss to teach my MBA students in a few weeks. Can anyone share any tips and tricks I can use when I get the software package?
Posted on March 27, 2009 at 8:46pm — 2 Comments
Comment Wall (3 comments)
- At 1:41pm on May 21, 2009,
Dr. Jamie Pleasant said… - thanks a lot! i did it is up and running. they now call it pasw modeler 13. it is pretty staright forward and very powerful. Thanks a lot for your concern
- At 1:01pm on May 21, 2009,
Kunle Adamson, Ph.D said… - Hi Dr. Pleasant: Have resolved your situation with SPSS clementine?
- At 12:55pm on March 28, 2009,
Kunle Adamson, Ph.D said…
- Hi Dr Jamie Plesant: Nice to meet you. I am familiar with SPSS but not with the clementine part. May be becasue I have not had the chance to use it recently. Good luck with it. I may want to know your experience with it.
Dr. Kunle Adamson
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