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Gohar Feroz Khan
  • Byungcheon-myun
  • Korea, Republic of
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Gohar Feroz Khan's Page

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Gohar Feroz Khan posted a blog post

4 types of social media analytics explained

Depending on the business objectives, social media analytics can take four different forms, namely, descriptive analytics, diagnostic analytics, predictive analytics, and prescriptive analytics.Social media data is the new gold and analytics is its digging tool. Social Media Analytics (SMA) is the art and science of extracting valuable hidden business insights from social media media data (Khan, 2015) . SMA turns the vast amounts of semi-structured and unstructured social media data into…See More
Apr 14
Gohar Feroz Khan posted a blog post

New book on social media analytics

I am pleased to announce my new book on social media analytics. The book offers concepts, tools, tutorials, and cases studies to understand and analyze the seven layers of social media data, including text, actions, networks, apps, hyperlinks, search engine, and location layers. It is…See More
Jul 7, 2015

Profile Information

Short Bio:
Educator, consultant, and Researcher.
Field of Expertise:
Business Analytics, Data Mining, Web Analytics, Vizualization
Years of Experience in Analytical Role:
5
Professional Status:
Professor, Consultant
Interests:
Finding a New Position, Networking
What is your Favorite Data Mining or Analytical Website?
http://centreforsocialtech.com/
What Other Analytical Website do you Recommend?
http://7layersanalytics.com
Your Company:
Korea University of Technology and Education

Gohar Feroz Khan's Blog

4 types of social media analytics explained

Posted on April 10, 2017 at 1:30pm 0 Comments

Depending on the business objectives, social media analytics can take four different forms, namely, descriptive analytics, diagnostic analytics, predictive analytics, and prescriptive analytics.

Social media data is the new gold and analytics is its digging tool. Social Media Analytics (SMA) is the art and science of extracting valuable hidden business insights from social media media data (Khan, 2015) . SMA turns the…

Continue

New book on social media analytics

Posted on July 6, 2015 at 7:14pm 0 Comments

I am pleased to announce my new book on social media analytics. The book offers concepts, tools, tutorials, and cases studies to understand and analyze the seven layers of social media data, including text, actions, networks, apps, hyperlinks, search engine, and location…

Continue

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