I will toss my hat in for Unica. I have had great results with Unica for large-scale mining (million records or more). Smaller projects I fall back to SPSS. I have also heard good things about Clementine, although I believe SPSS is re-branding this…
Join our group to discuss psychometric methods such as latent class and profile analysis, latent regression, structural equation modeling, item response theory, cluster and factor analysis, scales development and validation, and more!
Over 15 years of experience using data to help develop and test marketing strategy and tactics. Currently work for Global Knowledge in Cary, NC as their Senior Manager for Marketing Research.