I'd also add C3metrics - a newcomer to this rather new space :) The whitepaper on its website provides perhaps the easiest to follow explanation of the attribution problem (can't say the same about its solution though ) ...
Sure, and because of a coincidence, I just discovered a neat conceptual thread for this. The theory of birthday problem can be cast into a form suitable for counting populations, the so-called Schnabel census of population biology. That has been gen…
A Framework For Multicampaign Attribution Measurement
A Framework For Measurement
by John Lovett, February 19, 2009
For Interactive Marketing Professionals
Redefining Attribution In The Social Computing Era
Comparing Channels Using The Block-And…
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