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- Ihor Kowalysko
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Ihor Kowalysko's Groups
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Market Research, BI
171 members
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Multidimensional Scaling
36 members
Ihor Kowalysko's Page
Profile Information
- Short Bio:
- I work in the marketing area where I have applied through the years methods such as MDS , all sorts of predictive modelis including neural nets in a marketing context. Often having access to all varieties of client data, I have seen the benefit of these approaches and the conditions which determine what works and what doesn't. At this point I'm curious to see whose doing what and to try to keep up with new approaches in an ever evolving area.
- Field of Expertise:
- Operations Research, Other
- Years of Experience in Analytical Role:
- 25
- Professional Status:
- Technical, Consultant
- Interests:
- Networking, New Venture
My biggest concern with MDS had been more with the interpretation. More often than not, people see what they want to see so that most MDS results are subject to misinterpretation. I've worked on approaches that allow me to analyze ordinal results of MDPREF results using nonparametric approaches and these have proven useful in explaining the results seen in a map.
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