Short Bio:

An accomplished marketing executive with 18 years of experience delivering F1000 growth strategies by leveraging marketing strategy, execution, analytics & customer insights to drive acquisition, retention & loyalty. Adept at leading a marketing and analytics operation to exceed revenue and EBITDA goals.

I am described by others as ego-free, EQ & self-aware, an INTJ who has a passion for mentor and coaching who identifies, hires and rewards and retains top talent, leads by example and challenges the status-quo always out to reinventing myself to say in the top 5% of my field.

I am one part direct marketer, one part data-scientist, one part strategist and a thought leader seeking break through performance. I am passionate and focused on determining what are the right questions and hypotheses that will unlock actionable relevant business insights to fuel growth and set an extremely high bar for excellence.

I am an experienced veteran in the media, telecom and online industry with P&L responsibility (up to $350M). I have demonstrated the ability to partner with diverse, cross-functional teams and build and motivate high performance teams recognized for exceeding objectives.

Industry and consulting experience spans B2C and B2B following verticals:

• New Media, Interactive Services/Internet (AOL)
• Telecommunications, Media & Entertainment; (Sirius XM, COX, Cablevision)
• Direct Mail/Publishing/Music/CPG (TimeLife)
• Healthcare & Pharma; (Humana)
• Financial & Insurance Services (Allstate, AMEX)
• High Tech: Hardware, printers, imaging & packaged software. (Hewlett Packard, Microsoft, IBM, SAP, CSCO, KLM, Avaya, Sonosite).

Education: 6 College Degrees, 4 Masters

M.S. Predictive Analytics - University of Northwestern (2014)
MBA from Kenan-Flagler, UNC Chapel Hill (2005);
M.S. Economics (ABD) (1994);
M.S. Information Tech (2003);
B.S. Math B.A. Economics (1992)

Chief Marketing Officer (CMO) Council Member
DMA Analytics Council

Specialties
Predicitive Analytics: Lifetime Value (survival analysis), Acquisition & Retention Predictive Modeling (Logistic Regression, ANN, Naive Bayes, CART, CHAID, SVM, C 5.0, SQL, SPSS/IBM Modeler ,SAS, Media Mix Econometric Optimization, Clustering/Segmentation (Kohonen, 2-Step, K-means) & Factor analysis, Traditional Marketing & Finance: Direct, Tele, DRTV, Online & Partner Marketing, Strategic Planning, Financial ROI & NPV Modeling, Business Development, Negotiations, Demand Generation, Lead Gen.

Field of Expertise:

Business Analytics, Predictive Modeling, Data Mining, Marketing Databases, Quant, Econometrics

Years of Experience in Analytical Role:

18

Professional Status:

Student, Director, VP

Interests:

Finding a New Position, Networking, Recruiting

What is your Favorite Data Mining or Analytical Website?

http://www.kdnuggets.com

What Other Analytical Website do you Recommend?

http://www.analyticbridge.com

Your Company:

Sirius XM

Industry:

Media