John Gins's Discussions
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The main data was store sales data. They client and the client support team asked us to refrain from adding very generalized demographic data. (The demographics covered the composet statistics of the population immediately local to the store.) Howev…
When you say that you build a descriptive profile by "associating data not used to build the segment to members of a segment". Why were these not part of the original segmentation? Sounds like you were using some sort of cross-validation to confirm…
Infact most of the retail domains brands conducts their own segmentation rather then using the techniques for groups.
Because there are lot of money spending on banding for businesses to create the image in the market to target the specific profile…
I agree some clients are very graphical and some want to see the numbers.
One thing is for certain, there is lots of money spent on "branding" some marketing segmentation strategies.
It a customer loyalty segmentation strategy the analytical work…
I've had a similar experience, where factor analysis or clustering is a purely statistical methodology, but they can be reinterpreted using a more "qualitative" assessment that basically boils down to the key, understandable variables. e.g., factor…
What I did was:
I asked the business subject matter experts to meet with the client and formulate a list of questions that could be answered with data I had available to me.
I formulated the data and built models for each segment that attempt to cla…
I have been doing some form of segmentation since the mid seventys. at he begining we just relieyed on the mathematics used in the segmentation strategy to "profile" the segments. This works fine with scientists and statisticians because they unders…
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Comment Wall (2 comments)
- At 11:27pm on December 3, 2009,
Haider Khan said… - Is your photograph with the hat from the halloween party?
- At 8:36am on March 15, 2008,
Haider Khan said…
- I'll do that.
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