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Kevin Pedde
  • Charlotte, NC
  • United States
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Latest Activity

Kevin Pedde replied to Sagar Diwakar Uparkar's discussion How to normalise data
"Hi Sagar, I'd like to help with your question but want to get some background information first.  I assume you are trying to satisfy the requirement of normality of errors in your regression model? How are you determining that your…"
Dec 29, 2014
Kevin Pedde replied to Arun's discussion Attribution Modeling vs Market Mix Modeling
"Hi David! Thanks for reading the e-book and the question.  First off the Intelligent Response Attribution solution will keep track of campaigns that are delivered and then a customers action after the delivery.  So if multiple emails are…"
Nov 3, 2013
Kevin Pedde replied to Nitin Kotasthane's discussion MS program in Data Science/Data Analytics
"I thought the 10 month program at NC State was sufficient but it depends on your background and aptitude for an analyst or data scientist role.  It was enough for me to learn and become very proficient in SAS and start learning R and a few…"
Aug 14, 2013
Kevin Pedde replied to Arun's discussion Attribution Modeling vs Market Mix Modeling
"Here is the link to the e-book I wrote if you have not found it yet: http://quaerolp.csgi.com/IntelligentRA Let me know what you guys think!"
Jul 22, 2013
Kevin Pedde replied to Arun's discussion Attribution Modeling vs Market Mix Modeling
"Hey guys, this is a great discussion on a topic I haven't seen discussed too often.  First off the big difference I have seen between MMM and Response Attribution is the granularity of the data you have to work with.  I recently…"
Jun 28, 2013
Kevin Pedde replied to Nimish's discussion Transformation of data in the group Analytical Techniques
"Like a quadratic or cubic of that variable.  You will see a parabolic or cubic shape in the residuals."
Aug 22, 2012
Kevin Pedde replied to Nimish's discussion Transformation of data in the group Analytical Techniques
"Hi Nimish, If you are performing simple linear regression I would examine the residuals of the model output.  From there you can determine if you need to add higher order terms or need to transform the independent variable.  If you plot…"
Aug 21, 2012
Kevin Pedde commented on Sandeep Kumar Srivastava's blog post Logistics regression-ROC curve
"This is what I have done in the past to get the Youden Index from proc logistic in SAS.  After your model statement use this code: (your code may look slightly different.  outroc outputs the specificity and sensitivity) model…"
Jun 18, 2012
Kevin Pedde commented on Sandeep Kumar Srivastava's blog post Logistics regression-ROC curve
"I usually go straight to putting the scores from regression into deciles and see if I get an even distribution in each decile.  I also look to see how many "successes" I get in each decile and how those are distributed from the top…"
Jun 17, 2012
Kevin Pedde commented on Sandeep Kumar Srivastava's blog post Logistics regression-ROC curve
"I generally don't find a need to plot the ROC curve, I just care about the c-statistic or area under the curve.  Are you asking how you find the Youden Index (cutoff value) from logistic regression in SAS?"
Jun 15, 2012
Kevin Pedde replied to Deron Aucoin's discussion New analytics focused masters degrees vs traditional graduate programs... worth it? Thoughts?
"Hi all, I am a graduate of the 2011 NC State Analytics program so I can speak about my experience in and out of the program.  Before entering the program I graduated with a masters in Applied Mathematics focusing mainly on numerical techniques…"
Apr 10, 2012

Profile Information

Short Bio:
Bachelors - Applied Mathematics (WCU)
Masters - Applied Mathematics (WCU)
Masters - Advanced Analytics (NCSU)

I work at Quaero, a CSG Solution as an analytic consultant. My client is one of the largest sports entertainment companies in the world. I program in SAS and R on top of a Netezza TF12.

In my free time I love boating, fishing, snowboarding, surfing, spending time with family and friends and completing my personal R projects.
My Website or LinkedIn Profile (URL):
http://www.linkedin.com/profile/view?id=44261338&trk=nav_respon...
Field of Expertise:
Business Analytics, Predictive Modeling, Marketing Databases, Statistical Programming, Vizualization
Years of Experience in Analytical Role:
2
Professional Status:
Technical, Manager, Consultant
Interests:
Networking
Your Company:
Quaero, a CSG Solution
Industry:
Online Media Marketing
How did you find out about AnalyticBridge?
LinkedIN

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