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Konstantin Augemberg's Groups
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Analytical Techniques
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Marketing Analytics
16 members
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Social Network Analytics
108 members
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PhD in quantitative subj…
29 members
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Analytic Group
17 members
Konstantin Augemberg's Page
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Konstantin,
i am surprised you have not had comments here. (I just joined this group today).
I believe segmentation is a science because i believe in data driven solutions. The first level criterion that I use to select the tool or method is weath…
Join our group to discuss psychometric methods such as latent class and profile analysis, latent regression, structural equation modeling, item response theory, cluster and factor analysis, scales development and validation, and more!
Join our group to discuss psychometric methods such as latent class and profile analysis, latent regression, structural equation modeling, item response theory, cluster and factor analysis, scales development and validation, and more!
Join our group to discuss psychometric methods such as latent class and profile analysis, latent regression, structural equation modeling, item response theory, cluster and factor analysis, scales development and validation, and more!
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Profile Information
- Short Bio:
- I am originally from Turkmenistan (former Soviet Union). I hold a Ph.D. in psychometrics and quantitative psychology from Fordham University, and currently work as a senior research analyst at Mediamark Research & Intelligence, largest provider of media, attitudinal and behavioral consumer data in the US.
My research interests include
- classification models with emphasis on consumer typologies and market segmentations;
- psychometric and statistical applications in marketing and media research;
- biodata, attitudes, and lifestyle measurement;
- measurement of digital/emerging media;
- data fusion and statistical matching;
- attitudinal and behavioral profiling and targeting of media audiences;
- media personalization, "narrowcasting', and media platform/content engagement;
- effects of media on lifestyle and political participation
My hobbies: travel, new languages, web design
- Field of Expertise:
- Marketing Databases, SAS, Statistical Consulting, Other
- Years of Experience in Analytical Role:
- 3+
- Professional Status:
- Consultant
- Interests:
- Finding a New Position, Networking, New Venture, Other
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