Short Bio:

• Highly successful data science and advanced analytics executive with extensive consulting and client side experience including building and managing data science and marketing analytics business units.
• Proven track record of initiating and leading the development of creative, results-focused empirically driven business strategies that drive significant increases in profitability on a continuing basis.
• Broad experience in developing and implementing innovative solutions for all aspects of multi-channel marketing, customer relationship marketing (CRM), customer experience management (CEM), and the integration of consumer attitudinal, behavioral and transactional data, from multiple channels (including digital and social media), for use in predictive and descriptive model development and segmentations.
• Held senior leadership positions managing analytic marketing business development in a wide variety of industries including financial services (credit card, consumer and small business banking) insurance (auto, health and life), auto industry and consumer retail.
• Developed time-series regression forecasting models that predicted consumer demand using digital data from Omniture and Compete.
• Using social media data from Cymfony and time-series regression modeling, I built a forecasting model that predicted consumer favorable opinion.

Specialties: Data Science; Digital Data Analysis and Modeling; Social Media Data Analysis and Modeling; Marketing Mix Modeling; Marketing Response Modeling and Analysis; Econometric Forecasting; Marketing Science Analysis and Modeling; Data Mining; Machine Learning; Statistical Modeling and Analysis; Direct/Database Marketing; Customer Relationship Marketing; Customer Experience Marketing

My Website or LinkedIn Profile (URL):

http://www.linkedin.com/in/leeslutz

Field of Expertise:

Business Analytics, Predictive Modeling, Data Mining, Marketing Databases, Operations Research, Econometrics, Statistical Programming, Web Analytics, Statistical Consulting, Artificial Intelligence, Other

Years of Experience in Analytical Role:

25

Professional Status:

Technical, VP, Executive Management, Consultant

Interests:

Finding a New Position, Networking, New Venture

What is your Favorite Data Mining or Analytical Website?

http://www.kdnuggets.com/

What Other Analytical Website do you Recommend?

http://www.conradyscience.com/

Your Company:

Starcom

Industry:

Data Science Advanced Analytics

How did you find out about AnalyticBridge?

LinkedIn