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Kesavan Hariharasubramanian replied to Matt Wroblewski's discussion 'Customer Retention' in the group Data mining, Database Marketing

Some off-the-cuff suggestions ... Since we are talking about customer segmentation as a solution, won't it be a worthwhile idea to apply 2 layers of segmentation - 1. Customer Segmentation where the customer would be "Advisors" and 2. Customer segme…

July 29, 2009

Prab Prabhakar replied to Matt Wroblewski's discussion 'Customer Retention' in the group Data mining, Database Marketing

May be I am asking a dumb question. Are there any industry sources or sponsored surveys of end level customers that are designed to track their use of your products vi-a-vis competitors' products. If so, you might be able to get testimate the retent…

July 28, 2009

Matt Wroblewski commented on Dr. Jamie Pleasant's blog post 'clementine from spss'

Jamie - we use Clementine extensively for CRM analytics. If you can share some more context around what your class is about, areas you cover, etc. I can probably share some relevant perspectives. You can send me a note directly at mattwro@yahoo.com.

March 30, 2009

Matt Wroblewski updated their profile

March 30, 2009

Profile Information

Short Bio:

I'm the Director of Sales & Marketing Analytics for a large insurance and investment firm. Primary responsibilities are CRM analytics - customer segmentation, targeting for acquisition/development/retention, data mining and modeling and general business intelligence to support distribution.

Field of Expertise:

Marketing Databases

Professional Status:

Director