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Max Henrion
  • Male
  • Los Gatos, CA
  • United States
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Profile Information

Short Bio:
Consultant, professor, entrepreneur in decision analytics. Originator of Analytica, founder and CEO of Lumina Decision Systems. Author of "Uncertainty" Cambridge Univ Press, 2 other books and 60 articles on decision analysis and analytics.
My Website or LinkedIn Profile (URL):
http://www.lumina.com
Field of Expertise:
Business Analytics, Predictive Modeling, Operations Research, Econometrics, Web Analytics, Vizualization, Environmental Statistics, Artificial Intelligence
Years of Experience in Analytical Role:
30
Professional Status:
C-Level, Professor, Consultant
Interests:
Networking, Recruiting
What is your Favorite Data Mining or Analytical Website?
http://www.lumina.com
What Other Analytical Website do you Recommend?
http://kdnuggets.com
Your Company:
Lumina Decision Systems
Industry:
Analytics software
How did you find out about AnalyticBridge?
colleagues

Max Henrion's Blog

Analytics have zero value -- until they inform a decision

As a decision analyst, it is delightful to see all the excitement about the ever-increasing amounts of data available. But, when I see much of what data scientists are doing to find interesting patterns (descriptive analytics is just looking in the rear view mirros) and forecasting (predictive analytics, ideally our GPS), I see little attention paid to the real business decisions that might be informed by these insights (the decision analytics, helping our clients steer a better…

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Posted on March 26, 2015 at 12:00pm — 2 Comments

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