"Have not done any A/B testing but this was a consideration when I was working in international marketing for education. You also need to be careful to avoid bad luck or colours which mean a particular thing to a country - for example one x communist…"
thats a million dollar question isnt it. In my organisation (education), we have touch our toe in the water here and there with things like blogs, some groups such as research are doing twitter feeds for new research activity. Our marketing…"