"My favorite:
http://www.amazon.com/Segmentation-Positioning-Strategic-Marketing-Decisions/dp/0877572593/ref=sr_1_fkmr2_1?s=books&ie=UTF8&qid=1337029597&sr=1-1-fkmr2
"
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Mike Jay
Latest Activity
MikeJay replied to Brian Weidenbaum's discussion What are the most valuable programming languages (beyond SAS and R) to know for analytics?
"You need to know SQL. Data extract/reporting is an important part of the Analytics arena.
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MikeJay replied to Jonathan's discussion Options available with MS and limited experience vs going back for PhD
"Does Johns Hopkins have an evening program (as I recall they do) that would definetely worth looking into (they have an excellent engineering and applied math department). The business school is good you should be able to design a program that reeks…"
MikeJay replied to Yi-Chun Tsai's discussion credit score model
"Check out this book
Credit Scoring & Its Applications (SIAM Monographs on Mathematical Modeling and Computation)…"
MikeJay replied to Jonathan's discussion Options available with MS and limited experience vs going back for PhD
"Where do you live? An MS in Stats or Industrial Engineering/Operations Research might do the trick. From what I see its hard to get into a reasonable PhD (especially with support) in a Analytics type of topic (read no more theoretical math). If you…"
Profile Information
- Short Bio:
- Marketing Analytics professional, interested in freelance opportunities.
- My Website or LinkedIn Profile (URL):
- http://www.linkedin.com/in/mikejay
- Field of Expertise:
- Business Analytics, Predictive Modeling, Marketing Databases, Operations Research, SAS
- Years of Experience in Analytical Role:
- 10+
- Professional Status:
- Director
- Interests:
- Finding a New Position, Networking, New Venture
Comment Wall (4 comments)
- At 2:37pm on August 17, 2009,
MikeJay said… - I googled the author and he is a researcher in a governmental lab and as such I would feel more comfortable in chatting with him. Before hand I would vet your work with a consulting statistician at your college. I am not in your field but I would not let a published author intimidate me especially one that is a governmental employee. I would contact him (once you are in the clear vis a vis your consulting statistician) and respectfully ask his help.
Good luck.
- At 2:31pm on August 17, 2009,
Zeke Davidson said… - hell no! that would be intimidating, but a practical suggestion - I seem to be making progress tho. Are you familiar with the tool? I really only have one question to answer as the results I am generating seem to be going in the right direction. Strangely however, as two equations for the analysis are supplied (one expanded with full terms included and one based on assumptions about error which is abbreviated) I have tried both and arrive at different conclusions...
- At 3:02pm on March 18, 2009,
Kubilay Gursel said… - The picture is from my hometown Antalya, Turkey
- At 3:26pm on March 12, 2009,
Drew Minkin said… - Hey yourself!!
Is that the view from your house?!
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